Peter Bradley is an award-winning career journalist with more than three decades of experience in both newspapers and national business magazines. His credentials include seven years as the transportation and supply chain editor at Purchasing Magazine and six years as the chief editor of Logistics Management.
The lift truck is the
workhorse of the distribution center, touching product from receiving to
putaway and picking through loading onto the outbound trailer. But as a piece of heavy equipment
capable of moving at high speeds and controlled by fallible human beings, the lift truck can also
be dangerous.
Forklift accidents remain one of the leading causes of deaths and injury in U.S. workplaces,
with an estimated 100 workers killed and 20,000 injured each year. The U.S. Occupational Safety
and Health Administration (OSHA) says on
its Web site,
"Each year, tens of thousands of injuries related to powered industrial trucks or forklifts, occur in U.S. workplaces. Many
employees are injured when lift trucks are inadvertently driven off loading docks, lifts fall
between docks and an unsecured trailer, they are struck by a lift truck, or when they fall
while on elevated pallets and tines. Most incidents also involve property damage, including
damage to overhead sprinklers, racking, pipes, walls, and machinery."
The result is a high cost in human suffering and potentially enormous costs to
companies in worker compensation, lost productivity, litigation, and damage to trucks,
property, and product. "This is important not only from a moral standpoint but from a
cost standpoint," says David Hoover, president of Newark, Ohio-based Forklift
Training Systems.
Human error
As for the cause of the problem, people sometimes assume that faulty equipment is to
blame. But that's rarely the case these days, according to Hoover. "The issue of bad equipment
has by and large gone by the boards," he says.
In fact, Hoover says, recent technical advances have made today's lift trucks safer than
ever. He cites the examples of the tilt and mast controls in Toyota's three-wheel electric
truck lineup that reduce spilled loads and truck turnovers, and Crown Equipment Corp.'s
controls that prevent a truck from operating if a driver's foot is outside the cab area.
Even so, the problem persists. Why? In OSHA's view, the cause generally lies in human error.
On its Web site, the agency says: "[M]ost employee injuries and property damage can be
attributed to lack of safe operating procedures, lack of safety-rule enforcement, and
insufficient or inadequate training."
Hoover agrees that poor training and lack of enforcement are at the core of the
problem. "I've seen a lot of training done poorly," he says. For one thing, he says, many of
the training programs available are generic, without reference to specific equipment or
operating conditions.
But the problem goes beyond the programs themselves, Hoover says. There's also the issue of
who's getting training and how much training they're getting. Hoover believes many companies
provide inadequate instruction to inexperienced drivers. "If you bring in a good employee with
no experience, you have to build a driver," he says. "The more seat time you get them, the
better."
Employees who work in the vicinity of the forklifts often get the short shrift as well, Hoover
says. "We spend time and money on [instruction for] drivers, but there's often not training for
working around forklifts," he says. "You need to provide awareness training, and you can do it in
half an hour."
Hoover, who offers forklift training programs to operations of all sizes, advocates a more
holistic approach that includes site visits and observations. He says that he insists on talking to
facility managers, examining incident reports and safety records, and observing operations as a
starting point. He looks for simple things such as whether lift-truck operators are required to
wear seat belts and how strictly supervisors enforce the rules.
Mike Angelini, who oversees customer training for lift-truck maker Raymond Corp., says his
company takes a similar approach. "We like to do an observation and want to talk to the folks
that run an operation," says Angelini, who is the company's manager of marketing communications
and education. "We want to know what happens from the time someone is hired. The other thing we
do is walk the area. We want to make sure what drivers experience is not aggravated by the
environment."
Get tough
While inadequate training may be a big factor in forklift accidents, it's only part of the story,
according to Hoover. Another problem is lax supervision, he says. Hoover believes that
operating managers are often not tough enough about enforcing good operating practices. "One of
the biggest problems I see is that management teams do not enforce the correct things,
and that is killing people," he contends. "They are too casual about enforcing rules."
Hoover says a lack of clarity about management's rights and responsibilities may be partly
to blame. "Some [managers] say it is not their business if the truck driver wears a seatbelt,"
says Hoover, who often provides expert testimony in court cases involving lift-truck accidents.
"But it is the company's business. You expect certain things from workers—to be on time, to
be clean and sober. You can also expect them to operate safely, control their speeds, and wear
their seatbelts. If they don't do it, you discipline them, and if they still don't do it, you cut
them loose. Enforcement is part of management."
Hoover has no patience with supervisors who try to pass off responsibility for safety. "We hear
a lot of supervisors who say they are not the safety person, that their job is to get product out
the door. But if you have 10 people working for you, you are responsible for making sure your
people go home safe, and that includes addressing [safety] issues directly."
He also dismisses the idea that demands for keeping goods moving sometimes require compromises
in safety. Good equipment, appropriate technology, thorough training, and strict enforcement
of safety rules enhance rather than detract from getting goods out the door safely and
efficiently, Hoover argues. "Companies can be world class in productivity and safe at the
same time," he says.
Safer at any speed
The latest lift-truck safety technologies aren't always found on the trucks themselves.
Nowadays, safety innovations are just as likely to come in areas like the fleet management
systems used to monitor trucks and drivers, or in equipment designed for the loading dock.
For example, in December, Crown Equipment Corp. released an update of its InfoLink fleet
management system with several new safety features. These include tools to lock out drivers whose
certifications have expired and to force drivers to complete a safety checklist before starting
up the truck. The system allows each truck to be programmed to control speeds so, for instance,
a novice driver can be held to slower speeds than more experienced operators. The updated software
also features an enhanced impact sensing system, according to Maria Schwieterman, marketing product
manager for the company's Insite Productivity Suite (which includes the InfoLink system).
Raymond Corp. too has incorporated speed-control features into its fleet management system. The
company's iWarehouse solution includes a module that lets managers remotely set speed limits on
individual trucks. "You can change the specs as operators become more experienced to allow the
driver to be more productive," says Joseph LaFergola, Raymond's marketing manager for business
and information solutions. "Or you can ratchet down performance for drivers not operating within
the guidelines. If you notice a lot of damage or impacts, you can give a driver a probationary
period."
As for safety technologies designed for the loading dock, one example is Rite Vu, a new warning
light system from Rite-Hite, a maker of loading dock safety systems. The Rite Vu system alerts dock
personnel when a forklift is inside a trailer, and provides forklift drivers with visual assurance
that the truck they're about to enter (or have already entered) is securely attached to the dock.
"We're concentrating on signaling and communication," says Joe Manone, the company's vice
president of marketing.
Logistics real estate developer Prologis today named a new chief executive, saying the company’s current president, Dan Letter, will succeed CEO and co-founder Hamid Moghadam when he steps down in about a year.
After retiring on January 1, 2026, Moghadam will continue as San Francisco-based Prologis’ executive chairman, providing strategic guidance. According to the company, Moghadam co-founded Prologis’ predecessor, AMB Property Corporation, in 1983. Under his leadership, the company grew from a startup to a global leader, with a successful IPO in 1997 and its merger with ProLogis in 2011.
Letter has been with Prologis since 2004, and before being president served as global head of capital deployment, where he had responsibility for the company’s Investment Committee, deployment pipeline management, and multi-market portfolio acquisitions and dispositions.
Irving F. “Bud” Lyons, lead independent director for Prologis’ Board of Directors, said: “We are deeply grateful for Hamid’s transformative leadership. Hamid’s 40-plus-year tenure—starting as an entrepreneurial co-founder and evolving into the CEO of a major public company—is a rare achievement in today’s corporate world. We are confident that Dan is the right leader to guide Prologis in its next chapter, and this transition underscores the strength and continuity of our leadership team.”
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."