Peter Bradley is an award-winning career journalist with more than three decades of experience in both newspapers and national business magazines. His credentials include seven years as the transportation and supply chain editor at Purchasing Magazine and six years as the chief editor of Logistics Management.
The lift truck is the
workhorse of the distribution center, touching product from receiving to
putaway and picking through loading onto the outbound trailer. But as a piece of heavy equipment
capable of moving at high speeds and controlled by fallible human beings, the lift truck can also
be dangerous.
Forklift accidents remain one of the leading causes of deaths and injury in U.S. workplaces,
with an estimated 100 workers killed and 20,000 injured each year. The U.S. Occupational Safety
and Health Administration (OSHA) says on
its Web site,
"Each year, tens of thousands of injuries related to powered industrial trucks or forklifts, occur in U.S. workplaces. Many
employees are injured when lift trucks are inadvertently driven off loading docks, lifts fall
between docks and an unsecured trailer, they are struck by a lift truck, or when they fall
while on elevated pallets and tines. Most incidents also involve property damage, including
damage to overhead sprinklers, racking, pipes, walls, and machinery."
The result is a high cost in human suffering and potentially enormous costs to
companies in worker compensation, lost productivity, litigation, and damage to trucks,
property, and product. "This is important not only from a moral standpoint but from a
cost standpoint," says David Hoover, president of Newark, Ohio-based Forklift
Training Systems.
Human error
As for the cause of the problem, people sometimes assume that faulty equipment is to
blame. But that's rarely the case these days, according to Hoover. "The issue of bad equipment
has by and large gone by the boards," he says.
In fact, Hoover says, recent technical advances have made today's lift trucks safer than
ever. He cites the examples of the tilt and mast controls in Toyota's three-wheel electric
truck lineup that reduce spilled loads and truck turnovers, and Crown Equipment Corp.'s
controls that prevent a truck from operating if a driver's foot is outside the cab area.
Even so, the problem persists. Why? In OSHA's view, the cause generally lies in human error.
On its Web site, the agency says: "[M]ost employee injuries and property damage can be
attributed to lack of safe operating procedures, lack of safety-rule enforcement, and
insufficient or inadequate training."
Hoover agrees that poor training and lack of enforcement are at the core of the
problem. "I've seen a lot of training done poorly," he says. For one thing, he says, many of
the training programs available are generic, without reference to specific equipment or
operating conditions.
But the problem goes beyond the programs themselves, Hoover says. There's also the issue of
who's getting training and how much training they're getting. Hoover believes many companies
provide inadequate instruction to inexperienced drivers. "If you bring in a good employee with
no experience, you have to build a driver," he says. "The more seat time you get them, the
better."
Employees who work in the vicinity of the forklifts often get the short shrift as well, Hoover
says. "We spend time and money on [instruction for] drivers, but there's often not training for
working around forklifts," he says. "You need to provide awareness training, and you can do it in
half an hour."
Hoover, who offers forklift training programs to operations of all sizes, advocates a more
holistic approach that includes site visits and observations. He says that he insists on talking to
facility managers, examining incident reports and safety records, and observing operations as a
starting point. He looks for simple things such as whether lift-truck operators are required to
wear seat belts and how strictly supervisors enforce the rules.
Mike Angelini, who oversees customer training for lift-truck maker Raymond Corp., says his
company takes a similar approach. "We like to do an observation and want to talk to the folks
that run an operation," says Angelini, who is the company's manager of marketing communications
and education. "We want to know what happens from the time someone is hired. The other thing we
do is walk the area. We want to make sure what drivers experience is not aggravated by the
environment."
Get tough
While inadequate training may be a big factor in forklift accidents, it's only part of the story,
according to Hoover. Another problem is lax supervision, he says. Hoover believes that
operating managers are often not tough enough about enforcing good operating practices. "One of
the biggest problems I see is that management teams do not enforce the correct things,
and that is killing people," he contends. "They are too casual about enforcing rules."
Hoover says a lack of clarity about management's rights and responsibilities may be partly
to blame. "Some [managers] say it is not their business if the truck driver wears a seatbelt,"
says Hoover, who often provides expert testimony in court cases involving lift-truck accidents.
"But it is the company's business. You expect certain things from workers—to be on time, to
be clean and sober. You can also expect them to operate safely, control their speeds, and wear
their seatbelts. If they don't do it, you discipline them, and if they still don't do it, you cut
them loose. Enforcement is part of management."
Hoover has no patience with supervisors who try to pass off responsibility for safety. "We hear
a lot of supervisors who say they are not the safety person, that their job is to get product out
the door. But if you have 10 people working for you, you are responsible for making sure your
people go home safe, and that includes addressing [safety] issues directly."
He also dismisses the idea that demands for keeping goods moving sometimes require compromises
in safety. Good equipment, appropriate technology, thorough training, and strict enforcement
of safety rules enhance rather than detract from getting goods out the door safely and
efficiently, Hoover argues. "Companies can be world class in productivity and safe at the
same time," he says.
Safer at any speed
The latest lift-truck safety technologies aren't always found on the trucks themselves.
Nowadays, safety innovations are just as likely to come in areas like the fleet management
systems used to monitor trucks and drivers, or in equipment designed for the loading dock.
For example, in December, Crown Equipment Corp. released an update of its InfoLink fleet
management system with several new safety features. These include tools to lock out drivers whose
certifications have expired and to force drivers to complete a safety checklist before starting
up the truck. The system allows each truck to be programmed to control speeds so, for instance,
a novice driver can be held to slower speeds than more experienced operators. The updated software
also features an enhanced impact sensing system, according to Maria Schwieterman, marketing product
manager for the company's Insite Productivity Suite (which includes the InfoLink system).
Raymond Corp. too has incorporated speed-control features into its fleet management system. The
company's iWarehouse solution includes a module that lets managers remotely set speed limits on
individual trucks. "You can change the specs as operators become more experienced to allow the
driver to be more productive," says Joseph LaFergola, Raymond's marketing manager for business
and information solutions. "Or you can ratchet down performance for drivers not operating within
the guidelines. If you notice a lot of damage or impacts, you can give a driver a probationary
period."
As for safety technologies designed for the loading dock, one example is Rite Vu, a new warning
light system from Rite-Hite, a maker of loading dock safety systems. The Rite Vu system alerts dock
personnel when a forklift is inside a trailer, and provides forklift drivers with visual assurance
that the truck they're about to enter (or have already entered) is securely attached to the dock.
"We're concentrating on signaling and communication," says Joe Manone, the company's vice
president of marketing.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”