Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
The first thing to know about the concept of truck driver outsourcing is that it is not—pardon the pun—reinventing the wheel.
The practice of so-called driver leasing is commonplace in the world of warehouses and distribution centers. And the flex-staffing model has long been standard operating procedure in many other industries.
But in the trucking business, where old habits are hard to break and where procedures governing manager-driver relations are deeply ingrained, flex staffing is hardly mainstream stuff. In an industry where labor can account for up to 70 percent of a firm's operating costs and where companies are leaving no stone unturned in their quest for greater efficiencies, however, applying the "variable cost" model to the economics of the driver workforce may be an idea whose time has come.
"We're getting our foot in the door more frequently today than we were five years ago," says David Broom, CEO of TransForce Inc., a transport staffing firm based in Springfield, Va.
ProDrivers, a unit of Atlanta-based staffing company Employbridge, shares that optimism. "The case for driver outsourcing has never been stronger than it is today," says CEO Chip Grissom.
Under the outsourcing model, the staffing firms, not their customers, keep drivers on the payroll and meet all related expense and benefit obligations. They, not their customers, absorb such potential liabilities as workers' compensation, unemployment costs, and wrongful termination claims. They may not train the drivers, but they ensure the drivers they hire are trained and in compliance with all applicable regulations. They can quickly dispatch drivers in an emergency, or they can supplement a customer's in-house workforce with "dedicated" drivers who behave like full-time employees but are paid by the staffing firm.
Proponents say the savings can be big. In a white paper released earlier this year discussing the trend, ProDrivers laid out three scenarios involving an actual customer with a 52-person driver workforce. The first scenario utilizes 50 company drivers and two "supplemental" or seasonal drivers. The second has 40 company drivers, 10 "dedicated" or full-time equivalents, and two supplemental drivers. The third is a "contract insourced" relationship where all 52 drivers are ProDrivers' employees.
The cost savings ranged from 2 to 12 percent for the first scenario, 7 to 16 percent for the second, and up to 20 percent for the third, according to the white paper. Grissom acknowledges the company's projections are often met with skepticism from prospective customers. He says, however, that ProDrivers can prove that the savings are there, depending on the specifics of a customer's situation.
A blip on the radar
To be sure, the approximately 2,500 drivers on the two firms' collective payrolls are a blip on the radar screen of an estimated 3.4 million Americans holding commercial driver's licenses for all vehicle types. And it would be a stretch to say that many for-hire motor carriers are embracing the idea of outsourcing their driver pool.
"From the executives I speak with, I do not hear a lot of attention being directed at this issue," says Bruce Jones, president of KSM Transport Advisors LLC, which provides financial advisory services to mid-sized truckload carriers.
Jones says most truckers understand the "inherent limitations" of managing non-employee drivers and as a result, have robust driver recruitment and retention processes already in place. He also doubts whether efficiency initiatives such as outsourcing, which may gain popularity in weak economic times, will endure when conditions improve and freight volumes pick up.
According to Grissom, management's loyalty to its in-house drivers is the main reason companies do not pursue outsourcing. Other factors, he says, are the perceptions of loss of operational control and that drivers employed by staffing firms are less qualified and reliable than their counterparts at the carriers.
Driver staffing firms say their drivers are as qualified and as reliable as those working for trucking firms. Jeremy Reymer, president and CEO of Driving Ambition Inc., an Indianapolis-based driver staffing firm serving Indiana and Ohio, says he requires at least two years of verifiable experience, and that no driver can have more than two accidents or two moving violations in the past three years. In Indianapolis, the company's main market, there were only six "no-show, no-call incidents" (where a driver fails to show up without an explanatory phone call) out of nearly 11,000 dispatches in 2008, according to Reymer.
Grissom says ProDrivers strives to create a positive working environment for drivers, keeps customers fully informed about driver performance, and ensures that its drivers are of the same quality as those who work directly for their carriers.
Broom of TransForce stresses the stability of his own workforce to counter concerns about driver reliability. "We've had drivers employed here since 1991," he says.
Broom adds that one of his main challenges has been educating companies on the "true cost" of keeping drivers on payroll. "A company may pay $15 an hour (in base wages) for a driver and then we come in at $24 an hour," he says. "They don't understand what's involved with the $24 an hour." He says the $9 differential covers the "soft" costs of employment and payroll expenses, health insurance, vacation pay, and the convenience, flexibility, and peace of mind of knowing a support system is in place to supply them with drivers as needed.
A success story
One operation that doesn't have to be educated is Ryder Integrated Logistics' Phoenix facility, which provides third-partly logistics (3PL) support to Ford Motor Co. After some internal debate, the facility in 2002 opted to use ProDrivers rather than put drivers on payroll to serve the facility. "We decided to give it a year, to play it by ear and see if it would work," says Erin Holmes, Ryder's customer logistics manager at the facility.
Ryder has been very satisfied with the relationship, according to Holmes. The ProDrivers operation is transparent to Ford, and there hasn't been a safety issue in two years. And while the ProDrivers wages are not necessarily lower than what Ryder would pay, the ancillary savings—especially in the workers' compensation area—are significant, she says.
For ProDrivers, which generates about 70 percent of its business from the so-called seasonal category, the next objective, according to Grissom, is to expand into more strategic relationships, where drivers are deeply embedded in its customers' operations. Virtually all ProDrivers customers are 3PLs and private fleets, though the company is eliciting some interest from the for-hire category, he says.
TransForce doesn't have those issues. As much as 65 percent of its business comes from strategic, long-term contracts, with for-hire truckers accounting for about one-quarter of its customer base, according to CEO Broom.
Staffing firms are confident about their prospects, no matter how the economic winds blow. On one hand, they say, many drivers like the freedom and flexibility of not being tethered to one trucker, and their drivers feel they are treated better with them than when they were payroll employees. On the other, as companies downsize their internal recruitment and human resource staffs, they will increasingly turn to outside partners to deliver services that had been performed in house, they contend.
And what happens when the economy recovers, freight volumes build, now-idled capacity returns to the road, and the old driver-shortage bugaboo returns?
The staffing firms appear unconcerned. As they see it, their services will remain in demand as truckers, private fleets, and 3PLs scramble for drivers. "We had driver shortages from 2004 to 2006, and we doubled our business during that time," says Mike Mitchell, area vice president for ProDrivers.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."