Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
The first thing to know about the concept of truck driver outsourcing is that it is not—pardon the pun—reinventing the wheel.
The practice of so-called driver leasing is commonplace in the world of warehouses and distribution centers. And the flex-staffing model has long been standard operating procedure in many other industries.
But in the trucking business, where old habits are hard to break and where procedures governing manager-driver relations are deeply ingrained, flex staffing is hardly mainstream stuff. In an industry where labor can account for up to 70 percent of a firm's operating costs and where companies are leaving no stone unturned in their quest for greater efficiencies, however, applying the "variable cost" model to the economics of the driver workforce may be an idea whose time has come.
"We're getting our foot in the door more frequently today than we were five years ago," says David Broom, CEO of TransForce Inc., a transport staffing firm based in Springfield, Va.
ProDrivers, a unit of Atlanta-based staffing company Employbridge, shares that optimism. "The case for driver outsourcing has never been stronger than it is today," says CEO Chip Grissom.
Under the outsourcing model, the staffing firms, not their customers, keep drivers on the payroll and meet all related expense and benefit obligations. They, not their customers, absorb such potential liabilities as workers' compensation, unemployment costs, and wrongful termination claims. They may not train the drivers, but they ensure the drivers they hire are trained and in compliance with all applicable regulations. They can quickly dispatch drivers in an emergency, or they can supplement a customer's in-house workforce with "dedicated" drivers who behave like full-time employees but are paid by the staffing firm.
Proponents say the savings can be big. In a white paper released earlier this year discussing the trend, ProDrivers laid out three scenarios involving an actual customer with a 52-person driver workforce. The first scenario utilizes 50 company drivers and two "supplemental" or seasonal drivers. The second has 40 company drivers, 10 "dedicated" or full-time equivalents, and two supplemental drivers. The third is a "contract insourced" relationship where all 52 drivers are ProDrivers' employees.
The cost savings ranged from 2 to 12 percent for the first scenario, 7 to 16 percent for the second, and up to 20 percent for the third, according to the white paper. Grissom acknowledges the company's projections are often met with skepticism from prospective customers. He says, however, that ProDrivers can prove that the savings are there, depending on the specifics of a customer's situation.
A blip on the radar
To be sure, the approximately 2,500 drivers on the two firms' collective payrolls are a blip on the radar screen of an estimated 3.4 million Americans holding commercial driver's licenses for all vehicle types. And it would be a stretch to say that many for-hire motor carriers are embracing the idea of outsourcing their driver pool.
"From the executives I speak with, I do not hear a lot of attention being directed at this issue," says Bruce Jones, president of KSM Transport Advisors LLC, which provides financial advisory services to mid-sized truckload carriers.
Jones says most truckers understand the "inherent limitations" of managing non-employee drivers and as a result, have robust driver recruitment and retention processes already in place. He also doubts whether efficiency initiatives such as outsourcing, which may gain popularity in weak economic times, will endure when conditions improve and freight volumes pick up.
According to Grissom, management's loyalty to its in-house drivers is the main reason companies do not pursue outsourcing. Other factors, he says, are the perceptions of loss of operational control and that drivers employed by staffing firms are less qualified and reliable than their counterparts at the carriers.
Driver staffing firms say their drivers are as qualified and as reliable as those working for trucking firms. Jeremy Reymer, president and CEO of Driving Ambition Inc., an Indianapolis-based driver staffing firm serving Indiana and Ohio, says he requires at least two years of verifiable experience, and that no driver can have more than two accidents or two moving violations in the past three years. In Indianapolis, the company's main market, there were only six "no-show, no-call incidents" (where a driver fails to show up without an explanatory phone call) out of nearly 11,000 dispatches in 2008, according to Reymer.
Grissom says ProDrivers strives to create a positive working environment for drivers, keeps customers fully informed about driver performance, and ensures that its drivers are of the same quality as those who work directly for their carriers.
Broom of TransForce stresses the stability of his own workforce to counter concerns about driver reliability. "We've had drivers employed here since 1991," he says.
Broom adds that one of his main challenges has been educating companies on the "true cost" of keeping drivers on payroll. "A company may pay $15 an hour (in base wages) for a driver and then we come in at $24 an hour," he says. "They don't understand what's involved with the $24 an hour." He says the $9 differential covers the "soft" costs of employment and payroll expenses, health insurance, vacation pay, and the convenience, flexibility, and peace of mind of knowing a support system is in place to supply them with drivers as needed.
A success story
One operation that doesn't have to be educated is Ryder Integrated Logistics' Phoenix facility, which provides third-partly logistics (3PL) support to Ford Motor Co. After some internal debate, the facility in 2002 opted to use ProDrivers rather than put drivers on payroll to serve the facility. "We decided to give it a year, to play it by ear and see if it would work," says Erin Holmes, Ryder's customer logistics manager at the facility.
Ryder has been very satisfied with the relationship, according to Holmes. The ProDrivers operation is transparent to Ford, and there hasn't been a safety issue in two years. And while the ProDrivers wages are not necessarily lower than what Ryder would pay, the ancillary savings—especially in the workers' compensation area—are significant, she says.
For ProDrivers, which generates about 70 percent of its business from the so-called seasonal category, the next objective, according to Grissom, is to expand into more strategic relationships, where drivers are deeply embedded in its customers' operations. Virtually all ProDrivers customers are 3PLs and private fleets, though the company is eliciting some interest from the for-hire category, he says.
TransForce doesn't have those issues. As much as 65 percent of its business comes from strategic, long-term contracts, with for-hire truckers accounting for about one-quarter of its customer base, according to CEO Broom.
Staffing firms are confident about their prospects, no matter how the economic winds blow. On one hand, they say, many drivers like the freedom and flexibility of not being tethered to one trucker, and their drivers feel they are treated better with them than when they were payroll employees. On the other, as companies downsize their internal recruitment and human resource staffs, they will increasingly turn to outside partners to deliver services that had been performed in house, they contend.
And what happens when the economy recovers, freight volumes build, now-idled capacity returns to the road, and the old driver-shortage bugaboo returns?
The staffing firms appear unconcerned. As they see it, their services will remain in demand as truckers, private fleets, and 3PLs scramble for drivers. "We had driver shortages from 2004 to 2006, and we doubled our business during that time," says Mike Mitchell, area vice president for ProDrivers.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.