Panama project threatens West Coast ports' lock on Asia trade
The ports of Los Angeles and Long Beach are already feeling the squeeze from higher costs and weaker volumes. Now, they face a new challenge from an expanded Panama Canal.
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
The past seven years have been interesting times at the ports of Los Angeles and Long Beach.
In October 2002, a management lockout of waterfront labor led to a 10-day shutdown during the
peak shipping season. In 2004, an avalanche of Asian imports clogged the ports almost beyond
recognition, creating supply chain nightmares for shippers, carriers, and retailers. For the past
two years, the ports have been the battleground between local officials and the trucking industry
over the constitutionality of the ports' clean air plan, a sweeping initiative that truckers see as
unlawful interference in interstate commerce by a local government. And the ports have borne the
brunt of the worldwide economic downturn and the sharp fall-off in Asian import traffic into the
United States.
Despite high costs, regulatory burdens, and the congestion issues that have plagued the two
ports, about 60 percent of all U.S. seagoing containerized traffic still moves through their
gates. To many, the twin ports remain the barometer by which the health of domestic and global
commerce is measured.
Now, the ports face a new challenge to their competitive position, one that could not only
lead to a significant and permanent diversion of cargoes but could also have implications for
the warehousing and distribution center infrastructures in the Los Angeles basin and across
the nation.
The Panama Canal is in the midst of its biggest expansion since its completion in 1914.
The megaproject will create a new lane of traffic along the canal by constructing two lock
complexes, one on the Atlantic side and another on the Pacific side. The work also calls for
the widening of existing navigational channels, excavating for access channels to the new locks,
and a deepening of the channel system to about 60 feet.
The project, which is expected to double the Panama Canal's total capacity, will enable the
canal to accommodate ships built to carry a maximum of 12,600 twenty-foot equivalent unit (TEU)
containers, up from a ceiling of 4,400 TEUs today. According to the Panama Maritime Authority,
8.4 million TEUs will transit the canal in 2015, a sharp increase from the 6.6 million expected
to move through in 2010.
More traffic routed through the Isthmus could mean less cargo entering the West Coast ports.
Retailers and other importers with operations along the East and Gulf coasts may prefer an
all-water routing that delivers containers to facilities relatively near their destinations and does so at a lower per-unit cost than the traditional method of offloading containers on the West
Coast and moving them hundreds or even thousands of miles via rail intermodal service.
In a summer 2009 study, Jones Lang LaSalle Inc., a Chicago-based real-estate company with a
supply chain practice, predicted the ports of L.A./Long Beach, Oakland, Seattle/Tacoma, and Portland
would lose up to 25 percent of their existing cargo base to East and Gulf coast ports in the
decades to come. JLL says traffic diversion will be caused by the expansion of the canal and
escalating competition from Eastern ports seeking to leverage that expansion to attract more of
the trans-Pacific container trade.
One port that appears ready to rumble is the Port of Charleston, S.C. Port officials believe the
canal's expansion will put up to 2 million TEUs in play and that its 47-foot drafts at the entrance
channel will be more than sufficient to handle containerships carrying up to 8,000 TEUs.
To meet anticipated demand, Charleston says it is building a container terminal at the city's
former naval base that will increase container handling capacity by 50 percent. The 60-mile area
around the port will gain more than 20 million square feet of production and distribution capacity
over the next few years, with 3 million square feet expected to come online in 2009 alone, port
officials say.
Fears overblown
Not everyone believes the canal's expansion spells big trouble for Los Angeles and Long Beach.
Curtis Spencer, president of IMS Worldwide Inc., a Webster, Texas-based industrial property firm,
says the ports will suffer no more than 10 percent market share erosion, a figure that includes
traffic diversion of 5 percent that has already occurred since the 2005–2007 peak.
Spencer says share losses will be capped by the ports' favorable geographic proximity to Asian
production centers and the ability of railroads serving the Los Angeles basin to slash intermodal
rates to discourage cargo diversion.
"The Western railroads will lower their rates in an instant if they see market share erosion
get to 10 percent," Spencer says. He adds, however, that the ports are unlikely to ever recapture
the tonnage diverted elsewhere.
Port officials say they don't expect to lose much additional business due to the canal expansion,
noting that some large retailers have already added distribution centers on the East Coast that
could be fed by the canal.
"If retailers have the need to send goods all-water, they're most likely already doing so today
and don't need to wait for the larger ships," says Rachel Campbell, a spokeswoman for the Port of
Los Angeles.
Campbell says the lower per-unit costs of an all-water movement through an expanded canal could
be offset by the higher tolls that could be imposed on operators of the larger vessels. "How much
diversion occurs will still depend on rates and service times," she says.
APL, the container shipping and logistics giant, shares the same wait-and-see attitude. As
spokesman Mike Zampa puts it: "Some cargo diversion is likely. But it's difficult to say what the
level of activity will be."
Zampa says any shifts in tonnage will depend on market conditions, port and rail pricing
strategies, and the "ability of East and Gulf coast ports to accommodate the larger vessels that
will transit the Panama Canal after expansion." The ports' capability to handle the biggest of
those ships remains an open question. Currently, Los Angeles/Long Beach, Norfolk, Va., and
Mexico's Lázaro Cardenas are the only North American ports with drafts of 50 feet or deeper. The
Port of New York & New Jersey and the Port of Mobile, Ala., have tapped the public markets for
financing to pay for berth widening and deepening projects.
A ripple effect
Any shift in traffic patterns is likely to have a knock-on effect on the industrial properties that
surround the nation's ports. A flurry of building during boom times has led to a glut of industrial
space around seaports, according to the Jones Lang LaSalle report. The firm cites Houston,
Jacksonville, Fla., and Savannah, Ga., as three of the markets where space is especially
abundant.
Spencer of IMS Worldwide doesn't see much oversupply of warehousing and distribution center
space around seaport facilities. However, he acknowledges that market share erosion at Los Angeles
and Long Beach is likely to put pricing pressure on the facilities that surround the ports.
It appears some markets are already feeling the pressure. John Talhelm, head of JLL's Houston
office, says oversupply at Houston has "shifted the leverage to the tenant," with creditworthy
businesses able to negotiate perks ranging from free rent to substantial improvements to the
property. In northern New Jersey, an abundance of industrial space surrounding the Port of New
York & New Jersey has created "wonderful opportunities" for importers, exporters, and 3PLs seeking
to snatch up prime real estate at reasonable prices, according to Stephen F. Blau, director of
corporate services for NAI Mertz, an industrial property developer in Mt. Laurel, N.J.
Still, there seems to be an allure to waterfront property that has historically insulated it
from market fluctuations. Blau cites the example of New York City's Manhattan waterfront, once
ringed by docks and warehouses but now home to high-end residential and commercial development.
"We live in a world in which yesterday's sweat shops are today's trendy loft apartments," he says.
"Although the use may change, there will always be demand for waterfront properties."
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."