Panama project threatens West Coast ports' lock on Asia trade
The ports of Los Angeles and Long Beach are already feeling the squeeze from higher costs and weaker volumes. Now, they face a new challenge from an expanded Panama Canal.
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
The past seven years have been interesting times at the ports of Los Angeles and Long Beach.
In October 2002, a management lockout of waterfront labor led to a 10-day shutdown during the
peak shipping season. In 2004, an avalanche of Asian imports clogged the ports almost beyond
recognition, creating supply chain nightmares for shippers, carriers, and retailers. For the past
two years, the ports have been the battleground between local officials and the trucking industry
over the constitutionality of the ports' clean air plan, a sweeping initiative that truckers see as
unlawful interference in interstate commerce by a local government. And the ports have borne the
brunt of the worldwide economic downturn and the sharp fall-off in Asian import traffic into the
United States.
Despite high costs, regulatory burdens, and the congestion issues that have plagued the two
ports, about 60 percent of all U.S. seagoing containerized traffic still moves through their
gates. To many, the twin ports remain the barometer by which the health of domestic and global
commerce is measured.
Now, the ports face a new challenge to their competitive position, one that could not only
lead to a significant and permanent diversion of cargoes but could also have implications for
the warehousing and distribution center infrastructures in the Los Angeles basin and across
the nation.
The Panama Canal is in the midst of its biggest expansion since its completion in 1914.
The megaproject will create a new lane of traffic along the canal by constructing two lock
complexes, one on the Atlantic side and another on the Pacific side. The work also calls for
the widening of existing navigational channels, excavating for access channels to the new locks,
and a deepening of the channel system to about 60 feet.
The project, which is expected to double the Panama Canal's total capacity, will enable the
canal to accommodate ships built to carry a maximum of 12,600 twenty-foot equivalent unit (TEU)
containers, up from a ceiling of 4,400 TEUs today. According to the Panama Maritime Authority,
8.4 million TEUs will transit the canal in 2015, a sharp increase from the 6.6 million expected
to move through in 2010.
More traffic routed through the Isthmus could mean less cargo entering the West Coast ports.
Retailers and other importers with operations along the East and Gulf coasts may prefer an
all-water routing that delivers containers to facilities relatively near their destinations and does so at a lower per-unit cost than the traditional method of offloading containers on the West
Coast and moving them hundreds or even thousands of miles via rail intermodal service.
In a summer 2009 study, Jones Lang LaSalle Inc., a Chicago-based real-estate company with a
supply chain practice, predicted the ports of L.A./Long Beach, Oakland, Seattle/Tacoma, and Portland
would lose up to 25 percent of their existing cargo base to East and Gulf coast ports in the
decades to come. JLL says traffic diversion will be caused by the expansion of the canal and
escalating competition from Eastern ports seeking to leverage that expansion to attract more of
the trans-Pacific container trade.
One port that appears ready to rumble is the Port of Charleston, S.C. Port officials believe the
canal's expansion will put up to 2 million TEUs in play and that its 47-foot drafts at the entrance
channel will be more than sufficient to handle containerships carrying up to 8,000 TEUs.
To meet anticipated demand, Charleston says it is building a container terminal at the city's
former naval base that will increase container handling capacity by 50 percent. The 60-mile area
around the port will gain more than 20 million square feet of production and distribution capacity
over the next few years, with 3 million square feet expected to come online in 2009 alone, port
officials say.
Fears overblown
Not everyone believes the canal's expansion spells big trouble for Los Angeles and Long Beach.
Curtis Spencer, president of IMS Worldwide Inc., a Webster, Texas-based industrial property firm,
says the ports will suffer no more than 10 percent market share erosion, a figure that includes
traffic diversion of 5 percent that has already occurred since the 2005–2007 peak.
Spencer says share losses will be capped by the ports' favorable geographic proximity to Asian
production centers and the ability of railroads serving the Los Angeles basin to slash intermodal
rates to discourage cargo diversion.
"The Western railroads will lower their rates in an instant if they see market share erosion
get to 10 percent," Spencer says. He adds, however, that the ports are unlikely to ever recapture
the tonnage diverted elsewhere.
Port officials say they don't expect to lose much additional business due to the canal expansion,
noting that some large retailers have already added distribution centers on the East Coast that
could be fed by the canal.
"If retailers have the need to send goods all-water, they're most likely already doing so today
and don't need to wait for the larger ships," says Rachel Campbell, a spokeswoman for the Port of
Los Angeles.
Campbell says the lower per-unit costs of an all-water movement through an expanded canal could
be offset by the higher tolls that could be imposed on operators of the larger vessels. "How much
diversion occurs will still depend on rates and service times," she says.
APL, the container shipping and logistics giant, shares the same wait-and-see attitude. As
spokesman Mike Zampa puts it: "Some cargo diversion is likely. But it's difficult to say what the
level of activity will be."
Zampa says any shifts in tonnage will depend on market conditions, port and rail pricing
strategies, and the "ability of East and Gulf coast ports to accommodate the larger vessels that
will transit the Panama Canal after expansion." The ports' capability to handle the biggest of
those ships remains an open question. Currently, Los Angeles/Long Beach, Norfolk, Va., and
Mexico's Lázaro Cardenas are the only North American ports with drafts of 50 feet or deeper. The
Port of New York & New Jersey and the Port of Mobile, Ala., have tapped the public markets for
financing to pay for berth widening and deepening projects.
A ripple effect
Any shift in traffic patterns is likely to have a knock-on effect on the industrial properties that
surround the nation's ports. A flurry of building during boom times has led to a glut of industrial
space around seaports, according to the Jones Lang LaSalle report. The firm cites Houston,
Jacksonville, Fla., and Savannah, Ga., as three of the markets where space is especially
abundant.
Spencer of IMS Worldwide doesn't see much oversupply of warehousing and distribution center
space around seaport facilities. However, he acknowledges that market share erosion at Los Angeles
and Long Beach is likely to put pricing pressure on the facilities that surround the ports.
It appears some markets are already feeling the pressure. John Talhelm, head of JLL's Houston
office, says oversupply at Houston has "shifted the leverage to the tenant," with creditworthy
businesses able to negotiate perks ranging from free rent to substantial improvements to the
property. In northern New Jersey, an abundance of industrial space surrounding the Port of New
York & New Jersey has created "wonderful opportunities" for importers, exporters, and 3PLs seeking
to snatch up prime real estate at reasonable prices, according to Stephen F. Blau, director of
corporate services for NAI Mertz, an industrial property developer in Mt. Laurel, N.J.
Still, there seems to be an allure to waterfront property that has historically insulated it
from market fluctuations. Blau cites the example of New York City's Manhattan waterfront, once
ringed by docks and warehouses but now home to high-end residential and commercial development.
"We live in a world in which yesterday's sweat shops are today's trendy loft apartments," he says.
"Although the use may change, there will always be demand for waterfront properties."
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.