Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
In the process-driven world of material handling, where new ideas are often refinements of innovations that came before, few events qualify as "game-changers." But at a facility in Joliet, Ill., 40 miles southwest of Chicago, something is happening that just might measure up to the billing.
There, Central Grocers Inc., a food supplier co-operative serving Chicago and parts of Indiana, will be operating what is believed to be the nation's first distribution center whose entire lift-truck fleet—220 vehicles—is powered by hydrogen fuel cell technology. As of April 5, 140 order-picking trucks were running on fuel cells. The remaining 80 trucks will transition later this year or in early 2010. The company expects to save about $750,000 over five years, largely through productivity enhancements, says John Coari, vice president of operations for Central Grocers (see "green grocer," DC VELOCITY, May 2009, for more on Central Grocers' fuel cell program).
Yet as Central Grocers moves aggressively into the world of alternative energy, it is also hedging its bets. It does not own the fuel cells; instead, it leases the cells, the equipment, and maintenance services from Plug Power Inc., one of a handful of fuel cell manufacturers. It pays Plug Power a usage fee for the hydrogen. Plug Power, not Central Grocers, arranges for the shipping of hydrogen to the Central Grocers site. Central Grocers has an exit clause in its contract should the technology fail to meet its expectations. And since it already owns batteries and chargers, it can fall back on the old-fangled power source if need be.
The project, whose progress is being closely watched by the material handling/supply chain world, epitomizes the industry's current perception of fuel cell technology: The potential is there, but so is the reality of significant upfront and ongoing expenses. For warehouse operators with relatively small lift-truck fleets and which run mostly single shifts, fuel cells may not even be worth considering.
Then there is the natural reluctance to be perceived as a guinea pig. "No one wants to be the first penguin in the water," says Bill Ryan, vice president and general manager of the material handling division of LiftOne, a multiline lift-truck distributor.
Power plays
For one thing, fuel cells cost more to purchase than batteries. It costs about $10,000 to buy one fuel cell to power a lift truck. The cost of the fuel cell power pack, which includes the cell "stack," storage capabilities, and other necessary but expensive equipment and systems, is between $32,000 and $41,000 per truck, though the cost should come down if production ramps up.
A standard lift-truck battery, by contrast, costs between $3,000 and $4,000. Because the average battery life is about eight hours, a lift truck that works more than a single shift will likely require multiple batteries. For example, a vehicle that works three shifts round the clock will need three batteries to ensure one is at the ready while the others are recharging.
It is also more costly to power a truck with fuel cells than with electricity used in batteries. Blake Dickinson, technology manager for AeroVironment Inc., a Monrovia, Calif.-based company that makes equipment to quickly recharge lift-truck batteries, estimates a fuel cell-powered lift truck uses three times more energy than a truck using electricity.
From there, however, the road divides. Proponents of fuel cell technology maintain that high-volume users, broadly defined as those operating 50 or more trucks in two or three shifts in a 24/7 environment, will significantly reduce labor costs and increase productivity by eliminating the need to swap out batteries for washing and recharging. It takes, on average, 10 minutes to change a battery, while it takes about two to four minutes to fill a cell with hydrogen, according to data from The Raymond Corp., a leading lift-truck manufacturer. Some say the battery swap-out time can be as long as 30 minutes.
Users will also free up warehouse space previously reserved for battery storage and changing. They can also expect to achieve superior run times with their trucks because unlike batteries, whose voltage drops toward the end of a shift, fuel cells don't lose power until the cell is empty, fuel cell advocates contend.
Ryan says the hourly unit cost of maintaining a typical forklift battery is about $1, compared to 53 cents per hour for maintaining a fuel cell. He estimates that a warehouse or distribution center operator fitting the high-volume profile can save 15 percent a year by using fuel cells. This doesn't include the intangible environmental benefits that come from using a "clean" energy source, whose only by-products are water and heat, Ryan says.
According to an analysis by Raymond, a company operating a large distribution center with 125 trucks running two shifts will see an improvement of $3.2 million in its net present value through labor savings, reduced downtime, and increased productivity. That offsets the estimated initial $1.3 million investment in outfitting the trucks with fuel cell packs and developing storage and dispensing systems for the hydrogen, according to Steven Medwin, manager of systems and advanced engineering, and the official who prepared the analysis. Analyses from other companies in the fuel cell and lift-truck sectors peg the payoff time for fuel cell investment at two to three years, depending on fleet size and characteristics.
Hydrogen supply hurdles
But there are roadblocks. Opponents cite the cost of the fuel cell packs and the hydrogen itself, as well as the infrastructure required for storage and dispensing. Then there is the expense of building either an in-house hydrogen generation system or having the gas trucked in by industrial vendors. Relying on vendor shipping networks—the most common means today of delivering hydrogen to distribution centers—carries its own hefty price tag, especially if the gas quantities must support the needs of larger fleets and if the distance between the vendor's location and the distribution center is more than 100 miles.
Praxair Inc., one of the largest suppliers of hydrogen, does not have a presence in the lift-truck market, mostly because so few lift trucks use fuel cells. Yet Tom Harrison, hydrogen product manager for Praxair, predicts strong future demand for fuel cell technology, especially among the large manufacturers and retailers that run warehouses and DCs. "The market size right now doesn't appear to be a stumbling block," Harrison says.
Ryan says the cost of transportation and distribution is the main barrier to aggressive adoption of fuel cell technology. "If we had hydrogen generation centers around every corner, there would be a rush to the door for fuel cells, regardless of the other issues," he says.
Dickinson of AeroVironment says he "would question the value of fuel cells even for heavy-duty users." He says that the fast-charge battery process is far more cost-effective than using fuel cells, and that the charging can be completed on workers' lunch breaks or other off-duty periods so as not to drive up labor costs and impact productivity.
The only scenario where battery charging makes less sense than fuel cells, he says, is in distribution centers whose trucks operate with virtually no downtime and don't even have an opportunity for battery recharging.
Charging ahead
Still, companies who see the long-term promise in fuel cells are forging ahead. Billerica, Mass.-based Nuvera Fuel Cells Inc., one of the nation's few fuel cell manufacturers, has developed an onsite outdoor hydrogen generator for customers that use more than 25 kilograms (55 pounds) a day. The unit uses a steam-reformation process to generate hydrogen for $4 a kilogram (2.2 pounds), which the company says is the most cost-effective solution.
In October, lift-truck maker Crown Equipment Corp. of New Bremen, Ohio, launched a project to upgrade 20 of its trucks at the Pentagon's Defense Distribution Depot in Warner Robins, Ga., with fuel cell packs. The 20 trucks are "counterbalanced," meaning they have sufficient ballast to offset the lighter weight of fuel cells relative to batteries, thus avoiding the need to reduce the amount of weight the trucks handle.
Toyota Industries Corp. and Toyota Motor Corp. continue to test a prototype in Japan of an integrated, ergonomically advanced fuel-cell lift truck that was introduced at ProMat 2007 in Chicago. There is no set launch date, according to Cesar Jimenez, electric product planning & product marketing manager for Toyota Material Handling, U.S.A., Inc.
In April 2008, Raymond launched a joint venture with fuel-cell maker Ballard Power Systems to research designs for integrated fuel-cell trucks with Ballard's technology to power the vehicles. Medwin of Raymond would not comment on the project's status other than to say that it is moving forward.
Efforts to advance fuel-cell technology have received two important boosts from Washington. The bank bailout legislation signed by President Bush last October included an eight-year extension of a tax credit equal to 30 percent of a fuel cell's unit price or $3,000 per kilowatt hour of use, whichever is less. The $787 billion economic stimulus plan signed by President Obama in mid-February authorized until Jan. 1, 2011, a 30-percent tax credit, up to $200,000, for investment in hydrogen refueling systems. The prior ceiling had been $30,000.
The expansion of the tax credit for refueling systems should dramatically shorten the time needed to achieve a return on the initial investment, says Russ Keller, senior director of the alternative energy program at the South Carolina Research Authority, a Charleston-based organization that provides research and development support for government and academia. "The challenge [to obtaining a return on investment] is the fueling infrastructure," Keller says. The sweeteners in the stimulus law will "make a nice dent in reducing the ROI," he adds.
For all the promise, however, the jury remains out on fuel cells. Batteries and internal combustion engines rule the lift-truck world, and they are not expected to disappear. Jimenez of Toyota says there is room for both power sources to co-exist, with the choice of battery or fuel-cell power depending on the demands placed on the lift trucks. Companies that require their trucks to be used continuously will find fuel cells more practical and economical, while those that use their trucks less frequently and have more downtime will continue to opt for battery power, he says.
Those placing their bets with fuel cells say time and trends are on their side. When asked at what point the material handling industry can reasonably expect fuel cells to be a viable alternative, Erik Jensen, manager of new technology, research, and development at Crown, replied, "That day is today."
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."