Peter Bradley is an award-winning career journalist with more than three decades of experience in both newspapers and national business magazines. His credentials include seven years as the transportation and supply chain editor at Purchasing Magazine and six years as the chief editor of Logistics Management.
In DC operations across America, "guesstimates" may be going the way of the dodo. Over the last couple of years, operations managers have had to pay much closer attention to the size of their outgoing shipments.
The new emphasis on precision is a response to parcel carriers imposing and enforcing so-called "dimensional weight" rules. Under those rules, shipping charges, particularly for large, lowdensity packages, are more likely to be based on a parcel's "dimensional" weight—a computation that includes its length, width, and height—than on its actual weight. Rate a package incorrectly, and you're likely to be hit with charge-backs and penalties.
To avoid those fines, many shippers have turned to dimensioning, or "cubing," systems. As a result, these devices, which use sensors or lasers to automatically gather dimensional and weight data, are fast becoming fixtures on shipping docks nationwide.
That same equipment, it turns out, can contribute to efficiency on the receiving dock as well. In fact, dimensioning systems were initially developed for the back end of the warehouse. Here, the systems are used to record the dimensions of individual products or cartons, as opposed to entire shipments, for use in storage, or "slotting," assignments. Capturing accurate dimensions of all incoming products can help users make slotting decisions that lead to more efficient use of DC storage capacity, says Steve W. Trommer, vice president of Trommer & Associates, a consulting firm that specializes in facility design and material handling.
Of course, slotting decisions involve a lot more than determining the most efficient use of storage space. Factors such as how quickly SKUs turn and what products tend to ship together are all essential to good slotting decisions.
But accurate physical measures are nonetheless an important part of those decisions. And it's not a static issue. Products change, and so, too, does product packaging. If the facility fails to capture those changes, DC slotting efficiency will diminish over time. Trommer says that's something DC managers often overlook when considering possible causes for declining productivity. "When operations managers come to us, they may be looking at inventory quality, but they have never re-profiled their material handling system," he says. "They may be using a six-foot space for a product that now comes in a smaller volume or in less than pallet loads."
Quick returns
Trommer advocates that companies invest in dimensioning systems like the Cubiscan line of dimensioning systems from Quantronix or similar tools sold by Mettler Toledo, arguing that buyers can expect a quick return on their investment. That's largely a result of labor savings, he says. To illustrate his point, Trommer cites slotting projects his company completed for two customers with similar SKU profiles. One, using a cubing tool, captured the cube and weight of 721 SKUs in three days. The other, with employees using tape measures, needed three weeks to capture the dimensions of 750 SKUs.
"A cubing device can save an enormous amount of time measuring a large number of items," says Randy Nielsen, vice president of Quantronix. He says the company's Cubiscan 100 model, for example, can capture the dimensions of more than 100 items an hour.
Trommer further argues that dimensioning systems are much more accurate than workers measuring by hand. Tape measure readings are subject to interpretation, he explains, and even slight variations in readings can have a big effect on productive slotting. "If you are off by a half inch," he says, "that can have a large impact on the days of inventory in a flow module."
Current cubing systems offer accuracy of two-tenths of an inch or better, manufacturers say. Some of the systems aimed at the distribution and warehousing markets have even closer tolerances, with some small devices offering accuracy down to one one-hundredth of an inch for products like books and CDs. Nielsen says that for warehousing and distribution applications, accuracy to one-tenth of an inch or better is essential.
The best systems for slotting
For applications like capturing data for slotting, static systems, as opposed to inmotion systems mounted over conveyors, appear to be the tool of choice. Manufacturers offer a range of those products, from devices aimed at capturing data from items as small as CDs up to pallet dimensioners.
The systems also have the advantage of being user friendly, Nielsen says. "Our static systems are user installable and user maintainable," he says. "The customer can open the shipment, unpack the device, load software to its PC, plug it in, and away they go. You can be up and running within an hour."
As for the procedural side of the dimensioning process, Trommer says the easiest way to capture dimensional data is to measure carton sizes as they arrive. But that leaves the question of what to do about slower movers that may not arrive during the time period set for a re-slotting project— say, a month or so.
Trommer says in those cases, the easiest thing to do is go out and capture data at the items' current locations. Many of the cubing devices on the market today are designed to mount on portable carts for that reason. The mobile cubing systems run on battery power and can feed information as it is captured into a PC on the cart or, through a wireless connection, directly upload it to a warehouse management system or an enterprise resource planning system, he says.
Most modern WMS and ERP programs have built-in fields for capturing weight and dimensional data, he adds. "If you have a legacy system, you have more of an issue. You may have to go back to the programmers."
Nielsen expands on that point: "The whole goal is to eliminate or, in some cases, minimize the work the IT department has to do to adjust or tweak the WMS. We've taken a look at a lot of WMS, TMS, slotting, and manifesting software and come up with software systems that are virtually plug and play. There will always be some exceptions, but very few."
Standard equipment?
Right now, cubing systems are generally considered optional equipment for warehouses, but that might be about to change. The ability to capture and upload dimensional and weight data quickly may become an imperative for DC operations. "Industrial engineers are making it mandatory," says Jerry Stoll, marketing manager for Mettler Toledo, a Switzerland-based manufacturer of scales and cubing equipment. "Companies are more stressed to save pennies."
Stoll adds that precise dimensional information can prove useful for purposes other than slotting. For instance, accurate size and volume information also helps managers allocate operational costs to products based on the space they occupy in the DC.
But whatever the end use, one thing remains the same: The first step is taking the measure of the goods.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
Keith Moore is CEO of AutoScheduler.AI, a warehouse resource planning and optimization platform that integrates with a customer's warehouse management system to orchestrate and optimize all activities at the site. Prior to venturing into the supply chain business, Moore was a director of product management at software startup SparkCognition. He is a graduate of the University of Tennessee, where he earned a Bachelor of Science degree in mechanical engineering.
Q: Autoscheduler provides tools for warehouse orchestration—a term some readers may not be familiar with. Could you explain what warehouse orchestration means?
A: Warehouse orchestration tools are software control layers that synthesize data from existing systems to eliminate costly delays, streamline inefficient workflows, and [prevent the waste of] resources in distribution operations. These platforms empower warehouses to optimize operations, enhance productivity, and improve order accuracy by dynamically prioritizing work continuously to ensure that the operation is always running optimally. This leads to faster trailer turn times, reduced costs, and a network that runs like clockwork, even during fluctuating demands.
Q: How is orchestration different from a typical warehouse management system?
A: A warehouse management system (WMS) focuses on tracking inventory and managing warehouse operations. Warehouse orchestration goes a step further by integrating and optimizing all aspects of warehouse activities in a capacity-constrained way. Orchestration provides a dynamic, real-time layer that coordinates various systems and processes, enabling more agile and responsive operations. It enhances decision-making by considering multiple variables and constraints.
Q: How does warehouse orchestration help facilities make their workers more productive?
A: Two ways to make labor in a warehouse more productive are to work harder and to work smarter. For teams that want to work harder, most companies use a labor management system to track individual performances against an expected standard. Warehouse orchestration technology focuses on the other side of the coin, helping warehouses "work smarter."
Warehouse orchestration technology optimizes labor by providing real-time insights into workload demands and resource availability based on actual fluctuating constraints around the building. It enables dynamic task assignments based on current priorities and worker skills, ensuring that labor is allocated where it's needed most, even accounting for equipment availability, flow constraints, and overall work speed. This approach reduces idle time, balances workloads, and enhances employee productivity.
Q: How can visibility improve operations?
A: Due to the software ecosystem in place today, most distribution operations are highly reactive environments where there is always a "hair on fire" problem that needs to be solved. By leveraging orchestration technologies, this problem is mitigated because you're providing the site with added visibility into the past, present, and future state of the operation. This opens up a vast number of doors for distribution leadership. They go from learning about a problem after it's happened to gaining the ability to inform customers and transportation teams about potential service issues that are 24 hours away.