Diagnose lift-truck performance from afar? It might sound like science fiction, but it's now possible—and it has the potential to change the way you manage your fleet.
Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
People who design, manufacture, and sell lift trucks tend to be practical types who take a pragmatic approach to business. But a relatively new technology has even this down-to-earth crowd excited. They are so enthusiastic about it that some are calling it the biggest advance in lift trucks since the equipment was first invented.
What they're all fired up about are fleet optimization systems that automatically collect, transmit, and analyze data about vehicle performance and productivity—remotely and wirelessly, without requiring the fleet manager to be anywhere near the vehicles. Only a handful of truck manufacturers—Crown Equipment Corp., Hyster Co., Raymond Corp., and Yale Materials Handling—offer comprehensive systems right now, but others reportedly are developing them. Several software companies (see sidebar) also offer these systems; some of the truck makers, in fact, have partnered with those vendors.
Why develop automated data collection for a traditionally hands-on environment like the warehouse or distribution center? "We saw an opportunity to use technological advancements to raise the bar on customer satisfaction," explains John Russian, manager of fleet marketing at Hyster. A bit of whiz-bang technology is sure to impress customers, but Russian and others who offer fleet optimization systems emphasize that the technology is not just for show. These futuristic systems, they say, are designed to help fleet managers and lift-truck dealers solve specific fleet management problems while reducing maintenance and operating costs.
Built-in flexibility
As the companies that offer fleet optimization systems are quick to point out, capabilities vary with the system and the developer. Typically, though, they capture performance data from individual vehicles, wirelessly transmit that information to a central server, and make it possible for a remote user—potentially located anywhere in the world—to analyze data through a Web-based database in order to manage fleet operations, costs, and maintenance. Examples of the kinds of data-tracking and performance-monitoring capabilities that these types of systems provide include the following:
Maintenance and repair—recording and notifying management of hours of use for various motors, battery charge level, parts failures, engine temperature, and more; scheduling preventive maintenance based on actual usage and notifying the fleet manager and dealer.
Impact detection and reporting—recording time and location of impact, identifying driver and vehicle, and sending out an alert. Some systems will shut off the engine when a certain degree of impact has been detected.
Safety compliance—verifying OSHA checklist completion and notifying managers of problems.
Performance and operational metrics—measuring travel and lift time and distance, deadhead travel, asset utilization, and more. Some offer "geotracking," which monitors trucks' location and limits their access to specific areas.
Operator supervision—controlling drivers' access to trucks based on training and other considerations, remotely adjusting vehicle settings, and tracking driver productivity.
Most of the systems employ a harness with sensors attached to various parts of the lift truck to collect data. An exception is Raymond's iWarehouse system, which acquires data through a single connector called the iPort that plugs into the CAN bus—the truck's electronic "brain." (CAN stands for "controller area network.") Both types gather a wealth of accurate and up-to-date information, but plugging into the control center provides access to more types of data than a harness, with its limited number of entry points, can provide, says David Furman, Raymond's vice president of marketing. (Other lift-truck makers reportedly are developing similar data collection systems.)
When it comes to data transmission, there's a lot of flexibility built into these systems. Users can specify whether they want constant transmission in real time or transmission at specified intervals. The systems are designed to transmit data using types of wireless infrastructure that are commonly installed in warehouses and DCs to communicate with warehouse management systems. Among the technologies in use now for data transmission are digital paging, 802.11 WiFi, cellular service, and 900 MHz radio waves. Buyers that already have one or more of those capabilities in place usually can transmit data over their existing wireless systems with little or no additional infrastructure required. For some customers, Yale also uses "beacons" to triangulate the location of a piece of equipment. In its Asia Pacific operations, the company uses RFID capsules embedded in the floor to track vehicle locations. Crown, meanwhile, employs "access points" attached to the ceiling to collect and forward data.
Each transmission method has its pros and cons, and some are more reliable than others. Availability of bandwidth for carrying large amounts of data, potential for interference from other electronic equipment, reliable penetration throughout the facility, and cost are considerations. Users often need to use different types of communication for different services, notes Scot Aitcheson, director of Yale's fleet management group. For example, "geofencing" (which limits where individual trucks can operate and controls their speed in specific areas) requires 900 MHz or the use of RFID tags; the less expensive 802.11 WiFi transmission can't accommodate that function yet, he says.
Most of the forklift manufacturers offering the systems have teamed up with software vendors that specialize in remote equipment tracking and data transmission. Hyster and Yale (both part of NACCO Materials Handling Group) work with On-Board Communications for their remote hour-meter reader, and they have partnered with I.D. Systems for more complex asset management functions. Raymond, meanwhile, has partnered with industry veteran ShockWatch. Only Crown is going it alone with its InfoLink system. "We feel the system is going to be more robust …and up to date if we control everything," says Matt Ranly, senior marketing product manager. "By not working with a third-party provider, we are getting customer feedback through our own system in a closed loop."
The power of software
Fleet optimization systems pour data into central servers, and proprietary software then makes the information available in Web-based databases so users can review it and produce reports on individual trucks, drivers, and facilities. It's not just a "here and now" type of application, though: Users can aggregate data to gain a higher-level view, conduct comparisons among equipment and facilities, and spot longer-term trends.
The reports—more than 100 different options, although users typically focus on a dozen or two—make it possible to collect accurate information and use it to precisely measure costs, productivity, and asset utilization. For managers who have always relied on manual data collection and estimates based on experience, this reveals several layers of information they could not get before. "Do not underestimate the power of reporting software," says Hyster's Russian. "This is untraveled territory for many customers."
Because data management is Web-based, users can view it from practically anywhere, in real time. "If you're the guy in corporate who's in charge of warehousing and you want to check on various fleets across the United States and even beyond, you can do it from your desk," says Ranly of Crown. Even local operators may benefit from multiple views. "You might be one person in charge of all the lift-truck fleets at five warehouses in Chicago. The system gives you that power at your fingertips."
Downtime costs big money, so the ability to remotely diagnose and report a problem can save plenty. When, for example, there's a breakdown or a part begins to fail, the fleet management system automatically notifies the supervisor and the dealer of the details, including fault codes, says Aitcheson. Instead of getting a call, coming out to examine the truck, and perhaps returning to the dealership to pick up a part before actually getting down to work, the technician can diagnose the problem off site and arrive with the correct part in hand, he explains. That type of report can also be analyzed over time, allowing users to spot trends and identify vehicles that are getting too costly to operate.
The time spent just on manually gathering meter readings is nearly eliminated. "We no longer need to send Joe out to a customer's location to track down 75 forklifts to get the hour-meter readings," Russian observes. Furthermore, the data reporting software can answer other questions managers might not know they need to ask, he adds, "like why are these six trucks on the loading docks only getting 22-percent utilization, but six trucks that are the same model inside the warehouse get 87-percent utilization?" That kind of information lets managers optimize utilization and operator staffing as well as determine whether they have the right number and type of trucks.
At the same time, these systems' twoway communication helps fleet managers exercise better control over day-to-day operations. Furman cites Raymond's iControl module, which allows a supervisor to change an operator's driving profile. "Suppose you have newer operators and want to limit truck performance, including lift and travel speed, until those operators improve their skills through training and experience," he posits. "Historically, you would have had to make those changes to individual equipment truckside. Now you can do it once, and their profile follows them with their key or swipe card, regardless of which vehicle they use."
Technology for all, big and small
The potential for all of these systems to improve cost, efficiency, productivity, and safety is undeniable. Still, there are some potential drawbacks. For example, drivers and maintenance technicians may be resistant to electronic oversight. The vendors have an answer for that: They say managers can address these concerns by emphasizing that the systems improve safety, make everyone more efficient, and ensure that they get paid for the work they actually do.
Another concern is whether users will be overwhelmed by too much data. Yale's Aitcheson says that's one reason why his company customizes each system to provide customers with the specific combination of features they need. Regardless of the system provider, he suggests starting out with one area where users have the greatest need for information, and then adding more data collection and reporting capabilities over time.
What about lift-truck fleets that include equipment from more than one manufacturer? The fleet optimization systems can perform basic tasks on other makers' trucks—they can even work on other types of electric-powered equipment, such as sweepers and AGVs—but their functions are much more limited. (Raymond, for example, offers only a harness-and-sensor setup for other manufacturers' equipment as well as for older Raymond equipment that is not iPort ready.)
And, of course, there is the cost. Vendors would provide only broad estimates, which ranged from a few dollars per truck per month for "power by the hour" agreements to about $3,000 per vehicle for the most feature-laden systems. That may seem high compared to the $20,000 initial cost of a forklift, but payback time is 12 to 18 months, they say.
Although you might think that these sophisticated systems are intended for only the largest operators, even fleets as small as 10 trucks are using them. "If you have only 10 trucks and one of them has an accident or downtime for maintenance," Crown's Ranly points out, "that's a serious concern compared to one truck out of hundreds being out of service."
All of the vendors interviewed for this article said they are excited about the technology's potential, not just from a sales standpoint but also because it offers the opportunity to develop applications that have never been feasible before. As Ranly puts it, "We've never had a tool like this that customers can use to change the way they operate their fleets. It offers a very tangible benefit, and they know this tool can help them."
the pioneers
Forklift manufacturers that offer comprehensive wireless fleet optimization systems are Johnnys-come-lately to the game. Independent software companies were the first to develop these systems, and some of the lift-truck makers have partnered with them to gain access to their Web-based reporting software and ability to communicate wirelessly with vehicles.
One of the pioneers in this area was Access Control Group (ACG), which was launched in 2000 to help customers improve safety by remotely controlling drivers' access to forklifts. Over the years, the company has added functionality that addressed problems engineers have observed at customers' warehouses, says CEO Arun Patel. According to Patel, ACG (www.assetor.net) was the first to offer Web-based management of vehicle data, which helped customers like Walgreens monitor data when managers were traveling to multiple facilities. ACG's Vigilant G2 system, which he says is priced below those of his competitors, manages operators' access and safety compliance, reports impacts, monitors vehicle utilization, and more. Patel says the company will introduce an RFID-based system for measuring operator productivity early next year.
Some of the other vendors of wireless lift-truck monitoring and management systems include:
On-Board Communications (www.on-boardcommunications.com), whose LiftTraks GPS-based system tracks vehicles, monitors engine usage, schedules preventive maintenance, and monitors labor activity, among other functions;
ShockWatch (www.shockwatch.com), which offers Webbased remote data management and monitors for impacts, vehicle usage, safety compliance, maintenance, equipment utilization, and more;
I.D. Systems (www.id-systems.com), which offers Webbased remote data management, monitors equipment utilization and operator productivity, controls vehicle usage based on maintenance and repair needs, and monitors all types of batteries, to name just a few of its functions; and
Sky-Trax (www.sky-trax.com), which automates data collection for lift-truck drivers, and says its Real Time Location System for warehouse materials and vehicles is accurate within inches.
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."