They operate in different countries, serve different markets, and faced different operating problems. Yet these four companies all found the answer in voice technology.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Though many would be surprised to hear it, voice-directed technology is well into its second decade of use in distribution operations. And it's undergone something of a transformation during the past 20 years. For one thing, the technology, which was once used mainly for order picking, has branched out into a variety of other application. Today it's being used for receiving, put-away, replenishment, cycle counting, shipping, and more. Plus, it's no longer limited to dedicated voice devices; these days, the technology is being integrated into multimodal portable computer units that also offer wireless communications, scanning, label printing, and RFID capabilities.
What follows are profiles of four companies that have harnessed the power of voice—using the technology's advanced capabilities to solve specific problems in their distribution operations. Although each uses a different system and procedures, they can all agree on one thing: for them, the choice is voice.
Keeping on task
For the Mexican grocery company Comercial Mexicana, problems with incomplete orders prompted the switch to voice. Employees at the retailer's two Mexico City distribution centers would often skip picking tasks, which meant that orders went out with items missing. Not only did that result in customer service problems, but it also made it tough for the company to keep track of inventory.
Comercial Mexicana, which is Mexico's third-largest grocery retailer, operates two distribution centers in Mexico City: a 538,000-square-foot building that handles dry goods and a new 377,000-square- foot facility for processing perishables. Together, the facilities serve 176 company stores located in 42 cities.
Until this year, Comercial Mexicana's dry goods facility used radio-frequency scanners and pick-to-light equipment to direct picking, while its former perishable goods facility relied on paper pick lists. But as it began planning for the new perishables facility, the company started looking at alternatives. What it wanted was a system that would keep workers on task as well as boost throughput and eliminate bottlenecks. In the end, the company was so impressed with voice technology that it decided to use voice for nearly all of the labor-direction applications in the new building, which opened last October.
Workers at the new facility wear dedicated Vocollect Talkman T-5 units for directing and confirming each step in the receiving and put-away process. As trucks roll up to the receiving dock, workers validate the delivery drivers' appointment times and record the loads' temperatures by speaking into the microphones on their headsets. They then read the product code of each pallet into the system while attaching pre-printed license plates.
The voice system then issues instructions to the facility's lift-truck drivers for moving loads to pre-assigned put-tostore locations. As the drivers pick up the loads, they receive their directions through their headsets. Upon arrival, they speak the check digits posted at the location into the system to confirm that they're in the proper spot.
The voice system then tells them how many cases to deposit for that store. The pallet jack also has a scale that weighs the loads. Right now, operators read the weights into the system, but this step will be eliminated in the near future. Instead, a Bluetooth transmitter connected to the scale will automatically transmit the data to the Vocollect voice terminal.
In January, Comercial Mexicana expanded the voice system to its dry goods facility, where it's used for receiving and picking. In the receiving area, employees use voice technology in combination with scanners. The voice system guides workers through each receiving step, instructing them when to scan the bar codes on incoming goods to record their stock-keeping unit (SKU) numbers, lot control numbers, and expiration dates.
Voice is also used to direct the picking of most of the facility's fast-moving products, while a pick-to-light system is used for some of the slower-moving goods. "For jobs where workers need their hands free, it is better to use voice," says Carlos Ramos, the company's director of logistics and distribution. "With voice, they are completely focused and are not distracted." Comercial Mexicana is currently piloting a program to use voice in the shipping area, where it will be used to provide directions to workers loading outbound trucks.
So far, the results have been impressive. In the dry goods facility, picking throughput has increased by nearly 50 percent. Accuracy is now at 99.6 percent, up 0.04 percent from the previous systems. Workers can no longer take short cuts, since the system won't allow them to move on to a new task until they've confirmed that they've completed the last one by reading the check digits into the system. Order fulfillment is more accurate and dependable, and customer service has greatly improved. The company also now has much better control of its inventory.
The results in the perishables facility are equally impressive. For example, training time for new employees has dropped from two weeks to just two days. Accuracy in the perishables building now stands at 99.7 percent.
And the ROI? The company expects the system to pay for itself within the first 12 months of operation.
Radio: over and out
At electrical supplier Thomas & Betts' distribution center in Bromont, Quebec, the switch to voice was largely a response to ergonomic concerns.
"I was trying to increase health and safety in our pick environment," recalls Pierre David, the director of the distribution center. At the time, the company was using a radio-frequency system to direct picking at the 250,000-square- foot DC, which ships electrical boxes, parts, fittings, and connectors throughout Canada. But workers were complaining of wrist and shoulder aches caused by picking up and putting down heavy RF guns several hundred times during their shifts.
Those health concerns prompted David to initiate a pilot program with Inther Integrated Systems. "I needed proof that voice would work within our warehouse environment and also work in French. Inther was the only company that would risk a pilot at a low cost to us," he says.
The Inther solution is somewhat unique in the voice logistics market. Instead of using customized voice terminals, it uses consumer-grade HP IPAQ PDAs (personal digital assistants) that users can wear around their waists. The PDAs, which are connected to a headset, operate with TopSystem voice software. The entire solution is also integrated wirelessly with the company's RedPrairie warehouse management system.
The advantages to using PDAs include low cost and ease of replacement. The PDAs only cost about $400 apiece and can be purchased at most office supply stores or mass retailers. David sees that as a big plus. "Our old RF units would sometimes cost $1,000 to repair," he says. "But if one of these PDAs would break, I could just replace it with a new PDA." So far, however, he has not had to replace a single PDA, even though the system has been in use at the Bromont facility for over a year. In fact, the system has proved so cost effective that the company saw a return on its investment in just six months.
Currently, there are 18 units in use in the facility, whose workforce is multilingual. About 80 percent of the workers speak and receive their instructions in French, while the remaining 20 percent interact with the system in English. The voice units are used to direct about 75 percent of the total picks in the building, including full cases and piece picks.
Although improved ergonomics was the primary goal of moving to voice, David says he has also seen improvements in productivity. "That was the bonus," he says. "We figured we would get some productivity gains with workers no longer putting down and picking up their guns while picking. But now with their hands free and their eyes focused, we find we have increased productivity 22 percent overall, with some workers doubling their productivity." What's more, the productivity increase has come without any sacrifice in accuracy. Picking accuracy stands at 99.9 percent.
Right now, the voice system is used solely for picking. But David has plans for expansion. He expects to begin using the technology for replenishment and putaway in the near future, with cycle counting to be added later.
"We are very pleased," David says of the new system. "There is not one negative aspect in our voice process."
Trading up
In Oriental Trading Co.'s case, the move to voice was primarily an attempt to boost productivity. The catalog and online retailer, which sells art supplies, party goods, toys, and novelties, moved into a new 750,000-square-foot facility in La Vista, Neb., last year. As the company prepared for the move, Deon Wagner, the retailer's director of warehouse operations, started looking at options for upgrading the picking system.
At the former facility, the company had relied on a paper-based system, with workers picking products into totes on pick carts. For the new facility, Wagner wanted to find an alternative system that would allow workers, who did a significant amount of walking, to pick more items, faster.
After weighing his options, Wagner settled on voice, choosing the Jennifer voice software package from Lucas Systems. The voice system is able to optimize workers' travel and pick sequences, as well as reduce their time within the pick zones. "Voice is a more-directed system that reduces the walking. So we have seen increases in both pick productivity and accuracy," says Wagner.
The software operates on 70 MC 9000 Motorola mobile computer units. These are multimodal devices that offer both voice and scanning capabilities. Two shifts of workers pick about 300,000 items daily using the voice system.
Order selection takes place in pick modules that contain flow racks for fast-moving items and static shelves for slower movers. Workers deposit the items they select into totes placed on pick carts.
Products are selected in waves of 2,000 orders at a time. To begin the process, workers scan the bar codes on each of the totes to marry them to specific locations on the cart. The Lucas voice system then directs the workers to pick locations. The workers read off check digits at the locations to confirm that they're in the proper place. The system then tells them the quantity needed and which totes should receive the products. As the workers deposit the items into the tote, they recite a check digit to verify the tote location on the cart. Completed totes are then sent to staging, where they are held until the pick wave is completed. The voice system then directs workers to use their Motorola devices to scan and release the totes onto a takeaway conveyor for transport to the sorting area.
Wagner reports that he's so pleased with the results that he's now considering using voice for replenishment and receiving tasks. "The hands-free environment with voice is very important to us," he says. "The system has also been very reliable and productive."
Food for thought
Like Thomas & Betts, U.S. Foodservice shifted to voice largely out of concerns for worker comfort.
Only in this case, the voice units replaced wrist scanners, not RF guns. "We had a lot of issues from workers with the wrist scanners we had been using," says Alex Olejniczak, vice president of operations for U.S. Foodservice, which is the nation's second- largest food distributor. "There were dependability issues with all of the wires, and workers did not feel comfortable wearing the scanners."
The company, which supplies meat, fish, and other grocery items to restaurants and institutions, implemented voice three years ago at its 350,000-square-foot distribution center in Bensenville, Ill. The facility now uses about 60 voice-directed units supplied by Voxware. The units are lightweight and fit around workers' waists. A headset is attached to each device.
Though the switch to voice was intended to address ergonomic concerns, the company initially encountered some resistance from workers. "Our workforce was at first apprehensive," recalls Olejniczak. "But once we started using them, people were standing in line to get certified on the units."
The voice system directs the picking of customer orders, mostly full cases with some split case items. It's also set up to capture catch weights (weight data for individual items sold by weight), which workers read into the system as they pick cartons. In the past, workers had to write down the weight of each case on a piece of paper and then hand the paper to a clerk, who entered the data into the computer system. Using voice has eliminated both manual processes.
Olejniczak likes the reporting capabilities offered by the voice system. "The reports help us plan what we will process each day by showing us demand," he says.
Since moving to voice, the Bensenville DC has improved its inventory and order accuracy. Shorts have decreased, and product damage has been reduced because the hands-free system makes it easier for workers to handle cases.
"The use of Voxware has been significant in increasing our service levels," says Olejniczak. "We don't have customers who are upset, and we don't have to issue them a credit or handle their returns. It has increased our productivity and accuracy, while improving our overall operations."
Autonomous forklift maker Cyngn is deploying its DriveMod Tugger model at COATS Company, the largest full-line wheel service equipment manufacturer in North America, the companies said today.
By delivering the self-driving tuggers to COATS’ 150,000+ square foot manufacturing facility in La Vergne, Tennessee, Cyngn said it would enable COATS to enhance efficiency by automating the delivery of wheel service components from its production lines.
“Cyngn’s self-driving tugger was the perfect solution to support our strategy of advancing automation and incorporating scalable technology seamlessly into our operations,” Steve Bergmeyer, Continuous Improvement and Quality Manager at COATS, said in a release. “With its high load capacity, we can concentrate on increasing our ability to manage heavier components and bulk orders, driving greater efficiency, reducing costs, and accelerating delivery timelines.”
Terms of the deal were not disclosed, but it follows another deployment of DriveMod Tuggers with electric automaker Rivian earlier this year.
The “2024 Year in Review” report lists the various transportation delays, freight volume restrictions, and infrastructure repair costs of a long string of events. Those disruptions include labor strikes at Canadian ports and postal sites, the U.S. East and Gulf coast port strike; hurricanes Helene, Francine, and Milton; the Francis Scott key Bridge collapse in Baltimore Harbor; the CrowdStrike cyber attack; and Red Sea missile attacks on passing cargo ships.
“While 2024 was characterized by frequent and overlapping disruptions that exposed many supply chain vulnerabilities, it was also a year of resilience,” the Project44 report said. “From labor strikes and natural disasters to geopolitical tensions, each event served as a critical learning opportunity, underscoring the necessity for robust contingency planning, effective labor relations, and durable infrastructure. As supply chains continue to evolve, the lessons learned this past year highlight the increased importance of proactive measures and collaborative efforts. These strategies are essential to fostering stability and adaptability in a world where unpredictability is becoming the norm.”
In addition to tallying the supply chain impact of those events, the report also made four broad predictions for trends in 2025 that may affect logistics operations. In Project44’s analysis, they include:
More technology and automation will be introduced into supply chains, particularly ports. This will help make operations more efficient but also increase the risk of cybersecurity attacks and service interruptions due to glitches and bugs. This could also add tensions among the labor pool and unions, who do not want jobs to be replaced with automation.
The new administration in the United States introduces a lot of uncertainty, with talks of major tariffs for numerous countries as well as talks of US freight getting preferential treatment through the Panama Canal. If these things do come to fruition, expect to see shifts in global trade patterns and sourcing.
Natural disasters will continue to become more frequent and more severe, as exhibited by the wildfires in Los Angeles and the winter storms throughout the southern states in the U.S. As a result, expect companies to invest more heavily in sustainability to mitigate climate change.
The peace treaty announced on Wednesday between Isael and Hamas in the Middle East could support increased freight volumes returning to the Suez Canal as political crisis in the area are resolved.
The French transportation visibility provider Shippeo today said it has raised $30 million in financial backing, saying the money will support its accelerated expansion across North America and APAC, while driving enhancements to its “Real-Time Transportation Visibility Platform” product.
The funding round was led by Woven Capital, Toyota’s growth fund, with participation from existing investors: Battery Ventures, Partech, NGP Capital, Bpifrance Digital Venture, LFX Venture Partners, Shift4Good and Yamaha Motor Ventures. With this round, Shippeo’s total funding exceeds $140 million.
Shippeo says it offers real-time shipment tracking across all transport modes, helping companies create sustainable, resilient supply chains. Its platform enables users to reduce logistics-related carbon emissions by making informed trade-offs between modes and carriers based on carbon footprint data.
"Global supply chains are facing unprecedented complexity, and real-time transport visibility is essential for building resilience” Prashant Bothra, Principal at Woven Capital, who is joining the Shippeo board, said in a release. “Shippeo’s platform empowers businesses to proactively address disruptions by transforming fragmented operations into streamlined, data-driven processes across all transport modes, offering precise tracking and predictive ETAs at scale—capabilities that would be resource-intensive to develop in-house. We are excited to support Shippeo’s journey to accelerate digitization while enhancing cost efficiency, planning accuracy, and customer experience across the supply chain.”
Donald Trump has been clear that he plans to hit the ground running after his inauguration on January 20, launching ambitious plans that could have significant repercussions for global supply chains.
As Mark Baxa, CSCMP president and CEO, says in the executive forward to the white paper, the incoming Trump Administration and a majority Republican congress are “poised to reshape trade policies, regulatory frameworks, and the very fabric of how we approach global commerce.”
The paper is written by import/export expert Thomas Cook, managing director for Blue Tiger International, a U.S.-based supply chain management consulting company that focuses on international trade. Cook is the former CEO of American River International in New York and Apex Global Logistics Supply Chain Operation in Los Angeles and has written 19 books on global trade.
In the paper, Cook, of course, takes a close look at tariff implications and new trade deals, emphasizing that Trump will seek revisions that will favor U.S. businesses and encourage manufacturing to return to the U.S. The paper, however, also looks beyond global trade to addresses topics such as Trump’s tougher stance on immigration and the possibility of mass deportations, greater support of Israel in the Middle East, proposals for increased energy production and mining, and intent to end the war in the Ukraine.
In general, Cook believes that many of the administration’s new policies will be beneficial to the overall economy. He does warn, however, that some policies will be disruptive and add risk and cost to global supply chains.
In light of those risks and possible disruptions, Cook’s paper offers 14 recommendations. Some of which include:
Create a team responsible for studying the changes Trump will introduce when he takes office;
Attend trade shows and make connections with vendors, suppliers, and service providers who can help you navigate those changes;
Consider becoming C-TPAT (Customs-Trade Partnership Against Terrorism) certified to help mitigate potential import/export issues;
Adopt a risk management mindset and shift from focusing on lowest cost to best value for your spend;
Increase collaboration with internal and external partners;
Expect warehousing costs to rise in the short term as companies look to bring in foreign-made goods ahead of tariffs;
Expect greater scrutiny from U.S. Customs and Border Patrol of origin statements for imports in recognition of attempts by some Chinese manufacturers to evade U.S. import policies;
Reduce dependency on China for sourcing; and
Consider manufacturing and/or sourcing in the United States.
Cook advises readers to expect a loosening up of regulations and a reduction in government under Trump. He warns that while some world leaders will look to work with Trump, others will take more of a defiant stance. As a result, companies should expect to see retaliatory tariffs and duties on exports.
Cook concludes by offering advice to the incoming administration, including being sensitive to the effect retaliatory tariffs can have on American exports, working on federal debt reduction, and considering promoting free trade zones. He also proposes an ambitious water works program through the Army Corps of Engineers.
ReposiTrak, a global food traceability network operator, will partner with Upshop, a provider of store operations technology for food retailers, to create an end-to-end grocery traceability solution that reaches from the supply chain to the retail store, the firms said today.
The partnership creates a data connection between suppliers and the retail store. It works by integrating Salt Lake City-based ReposiTrak’s network of thousands of suppliers and their traceability shipment data with Austin, Texas-based Upshop’s network of more than 450 retailers and their retail stores.
That accomplishment is important because it will allow food sector trading partners to meet the U.S. FDA’s Food Safety Modernization Act Section 204d (FSMA 204) requirements that they must create and store complete traceability records for certain foods.
And according to ReposiTrak and Upshop, the traceability solution may also unlock potential business benefits. It could do that by creating margin and growth opportunities in stores by connecting supply chain data with store data, thus allowing users to optimize inventory, labor, and customer experience management automation.
"Traceability requires data from the supply chain and – importantly – confirmation at the retail store that the proper and accurate lot code data from each shipment has been captured when the product is received. The missing piece for us has been the supply chain data. ReposiTrak is the leader in capturing and managing supply chain data, starting at the suppliers. Together, we can deliver a single, comprehensive traceability solution," Mark Hawthorne, chief innovation and strategy officer at Upshop, said in a release.
"Once the data is flowing the benefits are compounding. Traceability data can be used to improve food safety, reduce invoice discrepancies, and identify ways to reduce waste and improve efficiencies throughout the store,” Hawthorne said.
Under FSMA 204, retailers are required by law to track Key Data Elements (KDEs) to the store-level for every shipment containing high-risk food items from the Food Traceability List (FTL). ReposiTrak and Upshop say that major industry retailers have made public commitments to traceability, announcing programs that require more traceability data for all food product on a faster timeline. The efforts of those retailers have activated the industry, motivating others to institute traceability programs now, ahead of the FDA’s enforcement deadline of January 20, 2026.