The dry spell's over and there's money in the IT budget once again. You could blow it on software. Or you could integrate all of your systems and transform your business.
The economy's humming, and there's money in your it budget for the first time in years. But if you're tempted to go out and blow a bundle on software, hold that thought. Chances are, you already have all the apps you need. What you might not have—and what you will most assuredly need—is an information technology platform that ties together all the programs, big and small, running in different sections of your supply chain. That way, you have more hope of getting data to flow from suppliers, distributors, wholesalers and retailers and back again without constant human prompting.
But where do you start? How do you go about weaving together the tangled strands of your information sources? For many companies, the answer lies with their existing software vendors. As unlikely a proposition as it may seem, these vendors often prove willing to help integrate their own systems with those from other vendors.
Consider, for example, the experience of Family Dollar Stores Inc., the second largest dollar store chain in the United States, which turned to one of its software vendors, G-Log, when it needed help with integration. Family Dollar Stores wanted to feed information from its order management and transportation appointment systems into G-Log's GC3 logistics planning and management system. Even though the first was from another vendor, Retek Logistics Solutions, and the second a homegrown mainframe affair, G-Log was more than happy to oblige.
G-Log's director of product marketing, John Murphy, says this is just a reflection of a general market trend—part of G-Log's job these days is dealing with other people's software. "There's more strategic integration. It's an overall market indicator," says Murphy. "There's more IT money, and organizations are looking at their overall IT infrastructure and design and asking for systems integration help."
With data about the movement of goods pouring in faster and in greater detail than ever before, companies will scurry to build and maintain infrastructures that support the smooth exchange of information between software systems not only inside a company but outside as well. All players in the supply chain game will need greater integration of systems to make the most of all that real-time data.
"If you take the average IT budget and look at the proportion spent on applications versus infrastructure, in the next few years, the portion spent on infrastructure will go up in inverse proportion to that spent on applications," says Eric Austvold, research director focused on enterprise applications and technology strategies at AMR Research Inc. in Boston. "The applications people have are probably enough for now. But in order to coordinate the relationships between all the trading partners, you need a level of technology that sits on top of that that helps [create] a symbiotic working together of all the technologies."
Family Dollar's transportation project manager, Helen Crotty, certainly sees benefits from weaving together the different supply chain software systems her company uses. The company generates appointments for warehouse delivery in the mainframe, which—thanks to integration—are now sent back over into the G-Log system, where the software automatically sends out a tender to a selected carrier. "That has really streamlined our process nicely," Crotty says.
The G-Log system now also corrals cargo receiving information from the mainframe, making for accurate estimates of when an empty trailer needs to be picked up and again sending notice to the carrier. On the imports side, Crotty has overseen a tie-in between one of the company's freight forwarders, Globe Express, and the GC3 system, enabling her to track how vendors are delivering against purchase orders and deadlines. The freight forwarder generates information about milestones—departure from a foreign port, Customs clearance and so on—which give the GC3 system more data to crunch in planning and managing the logistics network.
Is it difficult to get systems to talk? "It can be," says Crotty, explaining that it's tough to get the right data flowing from the right sources into the right places in order to mimic the actual flow of goods. "The main thing I find is that you've got to be able to do a lot of testing. You've got to think through every scenario and even replicate those scenarios. It can be difficult to go in and manipulate data to get it to represent the scenario we want."
Crotty believes using an outsider to help with integration was the right short-term solution for Family Dollar, but for deeper integration, she plans to use her in-house IT capabilities. "We couldn't have gone this far in this timeframe without G-Log. They've written 90 percent of our integration," Crotty says. "But our plans going forward are to build the skill set internally. We think it's important to be able to support that internally. Especially in transportation, the environment is ever-evolving. You want to be flexible, upgrade systems and make changes. In the long term we feel it's better to own that skill set."
Ins and outs
Gough Grubbs, head of logistics at Stage Stores Inc., a Houston-based department store owner, has also taken the hybrid approach, tackling much of his systems integration work in-house but also outsourcing where expedient. For example, Grubbs relied solely on in-house resources when it came to tying his RedPrairie transportation management system (TMS) to his warehouse management system (WMS) in order to generate an appointment schedule for pickups from the warehouse dock. "You're just making sure that the data can be handed off from one process to the next, making sure you match all the fields," he says. Grubbs said he felt confident about tying those systems together because he'd built schedules manually for years, so he understood the business processes involved and how information should flow from one system into another. "Now you let systems talk to systems, and they do the same thing, where before a person had to take data from separate sources and compile it all manually," Grubbs says.
Grubbs says he was helped by knowing the processes controlled by warehouse and sorter management software from when they were tracked with Excel spreadsheets and Access databases. It also helps that computer programs simply talk to one another more easily these days, because of common languages like XML (eXtensible Markup Language). "Interfacing is becoming so common that everybody does it now and it's minimizing the differences in platforms," Grubbs says. "There was a time when you could only look at a product if it was on the same platform [as others in use]. That's no longer a critical factor."
His successes notwithstanding, Grubbs didn't hesitate to call in an outsider when it came to a knottier integration problem. Grubbs used an outside software vendor—Real Time Integration Inc. (RTI), based in Melbourne, Fla.—to weave together information from Stage Stores' merchandising system, which handles pricing and orders from suppliers, with a new warehouse management system. Both these systems are from Retek, but RTI provides the control for the automated sorters in the warehouse, a process that sits between the two. Stage Stores had been working with RTI sorters since 2000, so it was a natural step for Grubbs to ask RTI to help make everything fit together when he decided to install the new WMS earlier this year.
Grubbs says he went with RTI after seeing the company improve the sorter system over the preceding two years. "When we introduced the WMS system, we had to maintain the sorters but tell the WMS what we were doing, in order to gain many of the advantages of a WMS. This meant huge complexity for RTI," Grubbs says. "Now, we can do in-house audits, cycle counts—we can carve out designated stores and stop the flow of goods and dollars and do inventory for that one store without compromising the flow of inventory to anyone else. That's worth a lot."
The increased communication between Stage Stores and its upstream suppliers and downstream customers has helped Grubbs fine-tune some business processes, he says. "This is a very key point to the success that we've had with the WMS. We learned as we found out how it works that the buyers needed to know more about how the product was packaged and shipped than they had needed to know before. If you continue to process in the old way," Grubbs says, "you don't reap all the benefits."
Grubbs adds that the TMS system has opened up opportunities to collaborate with vendors, too. "These new [truck driver] hours of service rules make things like pickup a lot tighter. Now they're being forced to anticipate not only schedules, but the cube [volume] of a trailer. We're surprised how many vendors don't know how to calculate cube," Grubbs says.
Integrating WMS and TMS to give a full picture of the cargo—how much there is, when it's going to be ready for pickup and so on—makes working with suppliers and buyers much easier. "I know collaboration has been a buzzword for a while, but now it's being forced as an issue because of the cost implications of not having it," says Grubbs. "So those who don't have systems in-house for doing that are probably being driven to consider it if they want to compete in the big world."
Support systems
That notion is seconded by Austvold, who sees integration as a necessity for anyone who hopes to keep up with the sea changes taking place in supply chain management and logistics. "We're seeing a shift where manufacturers are looking to move away from an algorithm-based planning system into which you feed data and it comes up with a forecast," says Austvold. "They're looking to augment that with real-time data feeds—such as RFID tags that capture the selling of a product as it goes through, giving feedback to the manufacturer in real time. This will have a huge impact on manufacturing strategy, especially the international ones who have to decide whether to have goods finished in China or postpone final assembly to somewhere closer to where the end customers are," he says. "This is going to have a profound impact on logistics scenarios."
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
Keith Moore is CEO of AutoScheduler.AI, a warehouse resource planning and optimization platform that integrates with a customer's warehouse management system to orchestrate and optimize all activities at the site. Prior to venturing into the supply chain business, Moore was a director of product management at software startup SparkCognition. He is a graduate of the University of Tennessee, where he earned a Bachelor of Science degree in mechanical engineering.
Q: Autoscheduler provides tools for warehouse orchestration—a term some readers may not be familiar with. Could you explain what warehouse orchestration means?
A: Warehouse orchestration tools are software control layers that synthesize data from existing systems to eliminate costly delays, streamline inefficient workflows, and [prevent the waste of] resources in distribution operations. These platforms empower warehouses to optimize operations, enhance productivity, and improve order accuracy by dynamically prioritizing work continuously to ensure that the operation is always running optimally. This leads to faster trailer turn times, reduced costs, and a network that runs like clockwork, even during fluctuating demands.
Q: How is orchestration different from a typical warehouse management system?
A: A warehouse management system (WMS) focuses on tracking inventory and managing warehouse operations. Warehouse orchestration goes a step further by integrating and optimizing all aspects of warehouse activities in a capacity-constrained way. Orchestration provides a dynamic, real-time layer that coordinates various systems and processes, enabling more agile and responsive operations. It enhances decision-making by considering multiple variables and constraints.
Q: How does warehouse orchestration help facilities make their workers more productive?
A: Two ways to make labor in a warehouse more productive are to work harder and to work smarter. For teams that want to work harder, most companies use a labor management system to track individual performances against an expected standard. Warehouse orchestration technology focuses on the other side of the coin, helping warehouses "work smarter."
Warehouse orchestration technology optimizes labor by providing real-time insights into workload demands and resource availability based on actual fluctuating constraints around the building. It enables dynamic task assignments based on current priorities and worker skills, ensuring that labor is allocated where it's needed most, even accounting for equipment availability, flow constraints, and overall work speed. This approach reduces idle time, balances workloads, and enhances employee productivity.
Q: How can visibility improve operations?
A: Due to the software ecosystem in place today, most distribution operations are highly reactive environments where there is always a "hair on fire" problem that needs to be solved. By leveraging orchestration technologies, this problem is mitigated because you're providing the site with added visibility into the past, present, and future state of the operation. This opens up a vast number of doors for distribution leadership. They go from learning about a problem after it's happened to gaining the ability to inform customers and transportation teams about potential service issues that are 24 hours away.