If you want to put satellite tracking technology to the ultimate test, what better way than to monitor four really big cannons moving more than 1,000 miles, by land, by rail and by sea?
Anyone out hiking in the Appalachian foothills near the army depot in Anniston, Ala., on Oct. 21, 2003, would have been greeted by an ominous spectacle: Four enormous Paladin howitzers (tank-like self-propelled cannons) being rolled onto trucks. But this wasn't a typical wartime mobilization; these Paladins weren't shipping out to Iraq. They were embarking on a nine-day trek, during which they would travel 1,200 miles by land, by water (via 175-foot army landing craft) and finally by rail as part of a security demonstration.
That demonstration was being staged to showcase the security capabilities of the Regional Agile Port Intermodal Distribution System (RAPID), a Defense Department offshoot that develops advanced agile high-speed movement and logistics technologies for commercial and military shippers and transporters. Each of the 58,000-pound howitzers had been outfitted with high-tech satellite tracking devices. As the Paladins moved over land from Anniston, Ala., to Charleston, S.C.; then by sea to Philadelphia, and by rail to Letterkenny Army Depot in Chambersburg, Pa., observers located miles away would be tracking their movements.
By organizing the demonstration, its sponsors, the Delaware River Maritime Enterprise Council (DRMEC) and the U.S. Maritime Administration (MARAD), were looking to answer several questions: Was it even possible to keep an eye on cargo like this every step of the journey? Would the tracking technology—in this case, five different commercially available satellite- based tracking devices—work in practice? And in particular, would the technologies stand up to the "intermodal challenge"—surviving multiple handoffs to multiple modes? "When people talk about tracking goods in transit, they don't consider that it goes through these transitional points," says Jim Galley, chief technology officer at NaviTag, maker of one of the devices tested. "So the intermodal aspects and particularly the global intermodal aspects are often an afterthought for tracking devices."
The information transmitted by the tracking devices would be plugged into both the Intelligent Road/Rail Information Server (IRRIS) system used by the U.S. Military Surface Deployment and Distribution Command, and to the RAPID RISK Alert system, a knowledge "tool" that allows crews, cargo owners and others to share real-time information and alerts with law enforcement agencies. In fact, as part of the field test, data generated during the Pennsylvania rail leg of the journey would actually be shared interactively with local law enforcement officials. Participants would have access to information regarding every point of potential hazard along this leg, such as rail bridges and grade-crossing chokepoints, as well as jurisdictions and contacts for state and municipal law enforcement, bomb technicians, emergency responders, hazardous materials teams, terrorism task forces, rail dispatch, rail police, a county emergency management agency and dispatch center, the Environmental Protection Agency and probably Grandma Moses somewhere along the way.
The implications for commercial logistics are obvious: This could have been any kind of cargo, whether a hazardous material that is sensitive by its very nature or simply freight traveling through a region under a heightened security alert. The test results would tell the industry much about both the potential for door-to-door security and the difficulty of achieving it.
A failure to communicate?
The good news was that the tracking and data technology worked, more or less (see sidebar). But that's not to say that this experiment wasn't something of an ordeal. It took mountain-moving amounts of effort to get everyone comfortably in the loop and working together—probably no surprise given the array of players involved: DRMEC, MARAD, the Pennsylvania Department of Community and Economic Development, the Pennsylvania National Guard, the Philadelphia Regional Port Authority, the Military Traffic Management Command, the Letterkenny Army Depot, the Transportation Security Administration and a long, long list of federal, state and local law enforcement agencies.
"Technology [was] not the issue," says Susan Howland, president of the Howland Group, which has acted as project manager for a number of DRMEC systems and port security initiatives, including this one. "Policies to support greater information sharing—that's the key to all this. We need a greater degree of cooperation between the Defense Department, Homeland Security and local government. It's about the willingness to share. … It's not a technology problem, it's a cultural, institutional and people problem."
Certainly there was no lack of advance planning. Innumerable meetings were held, particularly between law enforcement forces and the major stakeholders in the demonstration. Furthermore, a DRMEC team traveled the whole land route by car beforehand, and spoke to those in charge at each point of interest along the way.
All the same, there were hiccups before the shipment even began. The commercial bills of lading were not produced by the transportation office at Anniston until the trucks were actually loaded, something the operations team hadn't anticipated, and which prevented them from entering this crucial information beforehand into an integrated data system hosted by Transentric, which communicated with everyone through the RAPID and IRRIS systems.
Furthermore, the trailer numbers on the paperwork— when it was produced—didn't match what was actually on the trucks used. In two cases, the bill of lading did not match the trailer numbers with the correct Paladin numbers. Then security at Anniston didn't check the paperwork on the cargo as the trucks departed, as this would have caused a delay.
Moving along the interstate highway system from Anniston to Charleston, the truck drivers were supposed to notify Transentric via phone of their actual departure time and their arrival time at Charleston, but none of those calls were made. (Luckily, the operations team was following them and reporting in every step of the way.)
At Charleston, the bar-coded shipping labels that should have been attached to each of the Paladins back at Anniston were attached. After a 650-mile sea journey in heavy rain to Philadelphia aboard the Landing Craft Utility Runnymede, it turned out that one of the Paladins' engines wouldn't start, and it had to be towed off, causing a two-hour delay. Then there was another two-hour delay on the Pennsylvania rail leg when the Norfolk Southern folks handed the train over to the CSX crew at Lurgan, Pa., six miles from the cargo's final destination.
Lessons learned
These setbacks notwithstanding, it seems the DRMEC and many other parties learned valuable lessons from this demonstration. "What we were interested in was this advanced information sharing, where not only did you have visibility over the equipment move but, simultaneously, improved information sharing, which is so critical for homeland security and homeland defense," says Howland. "The people who needed to be aware of sensitive cargo moving through the state were aware of it, and that leads to improved security."
Perhaps the most important lesson, Howland says, was that taking existing technologies and combining them intelligently adds more value than any one new system ever could. "We were not building any new technology or gizmos or satellite systems," she says. "We focused on processes and procedures and getting people to co-operate and share the information." One of the unique aspects of the demonstration, DRMEC says, was the RAPID system's ability to integrate state and municipal law enforcement and state emergency management activities to enhance force protection in support of military operations.
Howland says she was especially interested in what happened when you combined federal-level information with local-level data, or combined information from different government entities. A good example of this was the geographical information system (GIS) information from IRRIS that was fed into the Coast Guard's data system, which helped the Coast Guard enhance the "maritime domain awareness" called for under Homeland Security measures. Information also flowed from the Coast Guard into the IRRIS system. "That enhanced it and showed how states can add capability to the Defense Department systems," Howland says.
Most importantly, the demonstration indicated what steps must be taken if increased security requirements are going to be applied to commercial transportation.
"We need to take down the wall between federal and state enforcement agencies," Howland says. "I think everyone in the commercial sector fully appreciates that the world as we know it changed after 9/11. I think they want to respond, and the technology is out there. It's just a question of knocking down these walls within the government."
mobile solutions: the dish on satellite trackers
Though the October 2003 cargo visibility demonstration wasn't designed to be a worldwide satellite technology smackdown, it nonetheless provided an opportunity to compare performance among five satellite-based real-time tracking devices. And it seems those devices sent decidedly mixed signals.
Each of the Paladin howitzers was outfitted with off-theshelf trackers made by Corp Ten of Baltimore, Md.; SRA/NAL Inc./NAL Research Corp. (SRA/NAL) of Manassas, Va.; NaviTag of Hingham, Mass.; Pole Star Space Applications of London; and WGI/ZIA Systems of Arlington, Va. Technicians then monitored the ability of each tracker to provide information during all three legs of the journey—as the cargo moved via truck from the depot in Anniston, Ala., to the Naval Weapons Station in Charleston, S.C.; via ship from the Port in Charleston to the Port of Philadelphia; and via train from Philly to the depot in Chambersburg, Pa.
All of the technologies tested use active tags, bouncing their signals off satellites in order to locate the cargo. But they used the satellites differently. Some used geosynchronous satellites (ones that rotate with the earth, staying over the same spot), others used satellites that track an orbit independent of the earth's; some used satellites closer to the earth than others. Most required clear sight of the sky in order to triangulate position between two or more satellites, which became a problem when some of the Paladins on the ship to Pennsylvania were positioned in a way such that the satellite signals were blocked.
One—the NaviTag, which can lock onto one visible satellite and then use the Doppler effect (the physical effect that makes a train horn's sound shift when it changes from coming toward you to going away from you)—was able to compensate for that. But that technology had its own problems —the time interval at which the tag sent positioning information could not be varied remotely as requested, from every 15 minutes on land to every 60 minutes at sea. Furthermore, the location information had an accuracy range of only 150 meters; and there were other issues with positioning information being relayed out of order, although DRMEC admits an information processing system would have alleviated that last problem, if only it had had time to set it up before the trial.
The others all had problems as well. The magnetic feet on the Corp Ten devices weren't strong enough to use alone to attach them to the Paladins, and additional securing arrangements had to be cobbled together. The SRA/NAL device had no anti-tamper sensor (although that could have been added). The Pole Star unit doesn't come with a battery power supply and had to be plugged into a cigarette lighter. That device also experienced lengthy, unexplained gaps in data transmissions. The WGI device kept reporting an incorrect alarm, which ran the battery down, leaving it dead until someone could come in and swap it out for a new one. It also reported some ludicrous data points (e.g., 0 latitude and 0 longitude).
The official assessment? All of the devices performed reasonably well, but not perfectly, according to DRMEC's report. "The conclusion is that there isn't a silver bullet out there— no single technology capable of meeting real-time tracking technology requirements for sensitive cargo," says William Shepard, chief operating officer of The Howland Group, which acted as project manager for the demonstration.
But that may be a bit harsh. The bottom line is that the shipment was tracked, most of the time, and pretty accurately. That represents a huge improvement over the usual black hole into which cargo disappears when it leaves the loading bay or port dock.
Actually, one company's technology did work flawlessly. Omaha, Neb.-based Transentric was given the thankless task of tying everyone's data information systems together and making sure they all spoke the same electronic language. There were some startup hurdles, of course, but in the end, Transentric met the challenge of determining the data formats being transmitted by each of the vendors and putting the information into a common format that could be accepted by the Intelligent Road/Rail Information Server (IRRIS) system.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.
The 40-acre solar facility in Gentry, Arkansas, includes nearly 18,000 solar panels and 10,000-plus bi-facial solar modules to capture sunlight, which is then converted to electricity and transmitted to a nearby electric grid for Carroll County Electric. The facility will produce approximately 9.3M kWh annually and utilize net metering, which helps transfer surplus power onto the power grid.
Construction of the facility began in 2024. The project was managed by NextEra Energy and completed by Verogy. Both Trio (formerly Edison Energy) and Carroll Electric Cooperative Corporation provided ongoing consultation throughout planning and development.
“By commissioning this solar facility, J.B. Hunt is demonstrating our commitment to enhancing the communities we serve and to investing in economically viable practices aimed at creating a more sustainable supply chain,” Greer Woodruff, executive vice president of safety, sustainability and maintenance at J.B. Hunt, said in a release. “The annual amount of clean energy generated by the J.B. Hunt Solar Facility will be equivalent to that used by nearly 1,200 homes. And, by drawing power from the sun and not a carbon-based source, the carbon dioxide kept from entering the atmosphere will be equivalent to eliminating 1,400 passenger vehicles from the road each year.”
As a contract provider of warehousing, logistics, and supply chain solutions, Geodis often has to provide customized services for clients.
That was the case recently when one of its customers asked Geodis to up its inventory monitoring game—specifically, to begin conducting quarterly cycle counts of the goods it stored at a Geodis site. Trouble was, performing more frequent counts would be something of a burden for the facility, which still conducted inventory counts manually—a process that was tedious and, depending on what else the team needed to accomplish, sometimes required overtime.
So Levallois, France-based Geodis launched a search for a technology solution that would both meet the customer’s demand and make its inventory monitoring more efficient overall, hoping to save time, labor, and money in the process.
SCAN AND DELIVER
Geodis found a solution with Gather AI, a Pittsburgh-based firm that automates inventory monitoring by deploying small drones to fly through a warehouse autonomously scanning pallets and cases. The system’s machine learning (ML) algorithm analyzes the resulting inventory pictures to identify barcodes, lot codes, text, and expiration dates; count boxes; and estimate occupancy, gathering information that warehouse operators need and comparing it with what’s in the warehouse management system (WMS).
Among other benefits, this means employees no longer have to spend long hours doing manual inventory counts with order-picker forklifts. On top of that, the warehouse manager is able to view inventory data in real time from a web dashboard and identify and address inventory exceptions.
But perhaps the biggest benefit of all is the speed at which it all happens. Gather AI’s drones perform those scans up to 15 times faster than traditional methods, the company says. To that point, it notes that before the drones were deployed at the Geodis site, four manual counters could complete approximately 800 counts in a day. By contrast, the drones are able to scan 1,200 locations per day.
FLEXIBLE FLYERS
Although Geodis had a number of options when it came to tech vendors, there were a couple of factors that tipped the odds in Gather AI’s favor, the partners said. One was its close cultural fit with Geodis. “Probably most important during that vetting process was understanding the cultural fit between Geodis and that vendor. We truly wanted to form a relationship with the company we selected,” Geodis Senior Director of Innovation Andy Johnston said in a release.
Speaking to this cultural fit, Johnston added, “Gather AI understood our business, our challenges, and the course of business throughout our day. They trained our personnel to get them comfortable with the technology and provided them with a tool that would truly make their job easier. This is pretty advanced technology, but the Gather AI user interface allowed our staff to see inventory variances intuitively, and they picked it up quickly. This shows me that Gather AI understood what we needed.”
Another factor in Gather AI’s favor was the prospect of a quick and easy deployment: Because the drones can conduct their missions without GPS or Wi-Fi, the supplier would be able to get its solution up and running quickly. In the words of Geodis Industrial Engineer Trent McDermott, “The Gather AI implementation process was efficient. There were no IT infrastructure or layout changes needed, and Gather AI was flexible with the installation to not disrupt peak hours for the operations team.”
QUICK RESULTS
Once the drones were in the air, Geodis saw immediate improvements in cycle counting speed, according to Gather AI. But that wasn’t the only benefit: Geodis was also able to more easily find misplaced pallets.
“Previously, we would research the inventory’s systemic license plate number (LPN),” McDermott explained. “We could narrow it down to a portion or a section of the warehouse where we thought that LPN was, but there was still a lot of ambiguity. So we would send an operator out on a mission to go hunt and find that LPN,” a process that could take a day or two to complete. But the days of scouring the facility for lost pallets are over. With Gather AI, the team can simply search in the dashboard to find the last location where the pallet was scanned.
And about that customer who wanted more frequent inventory counts? Geodis reports that it completed its first quarterly count for the client in half the time it had previously taken, with no overtime needed. “It’s a huge win for us to trim that time down,” McDermott said. “Just two weeks into the new quarter, we were able to have 40% of the warehouse completed.”
Trade and transportation groups are congratulating Sean Duffy today for winning confirmation in a U.S. Senate vote to become the country’s next Secretary of Transportation.
Once he’s sworn in, Duffy will become the nation’s 20th person to hold that post, succeeding the recently departed Pete Buttigieg.
Transportation groups quickly called on Duffy to work on continuing the burst of long-overdue infrastructure spending that was a hallmark of the Biden Administration’s passing of the bipartisan infrastructure law, known formally as the Infrastructure Investment and Jobs Act (IIJA).
But according to industry associations such as the Coalition for America’s Gateways and Trade Corridors (CAGTC), federal spending is critical for funding large freight projects that sustain U.S. supply chains. “[Duffy] will direct the Department at an important time, implementing the remaining two years of the Infrastructure Investment and Jobs Act, and charting a course for the next surface transportation reauthorization,” CAGTC Executive Director Elaine Nessle said in a release. “During his confirmation hearing, Secretary Duffy shared the new Administration’s goal to invest in large, durable projects that connect the nation and commerce. CAGTC shares this goal and is eager to work with Secretary Duffy to ensure that nationally and regionally significant freight projects are advanced swiftly and funded robustly.”
A similar message came from the International Foodservice Distributors Association (IFDA). “A safe, efficient, and reliable transportation network is essential to our industry, enabling 33 million cases of food and related products to reach professional kitchens every day. We look forward to working with Secretary Duffy to strengthen America’s transportation infrastructure and workforce to support the safe and seamless movement of ingredients that make meals away from home possible,” IFDA President and CEO Mark S. Allen said in a release.
And the truck drivers’ group the Owner-Operator Independent Drivers Association (OOIDA) likewise called for continued investment in projects like creating new parking spaces for Class 8 trucks. “OOIDA and the 150,000 small business truckers we represent congratulate Secretary Sean Duffy on his confirmation to lead the U.S. Department of Transportation,” OOIDA President Todd Spencer said in a release. “We look forward to continue working with him in advancing the priorities of small business truckers across America, including expanding truck parking, fighting freight fraud, and rolling back burdensome, unnecessary regulations.”