Peter Bradley is an award-winning career journalist with more than three decades of experience in both newspapers and national business magazines. His credentials include seven years as the transportation and supply chain editor at Purchasing Magazine and six years as the chief editor of Logistics Management.
Up in Prince Rupert, on British Columbia's Pacific Coast, developers are putting the finishing touches on the new Fairview Container Terminal. When it opens in October, it will offer importers a new point of entry into North America through a deep-water port that officials say is the continent's closest port to Asia.
Logistics service providers are already lining up to get in on the action. In May, COSCO Container Lines Americas Inc. signed on as the first steamship line to serve the new container terminal. But the driving force behind the development has been the Canadian National Railway (CN), which began drawing up plans in 2004 for a high-speed rail intermodal service from Prince Rupert to the U.S. heartland. CN says it will offer a service between Prince Rupert and Memphis, Tenn., for example, that features a 117-hour transit time.
Some 2,900 miles to the south, in Lazaro Cardenas, Mexico, a similar story is unfolding. Lazaro Cardenas is in the midst of a multiphase port expansion project aimed at boosting its container-ship capacity. Though the project's first phase has yet to be completed, the rail link is already in place. In June 2006, the Kansas City Southern railroad launched a daily intermodal service from the port to markets in the southeastern United States.
Similar developments are taking place along the U.S. East Coast. In February, the Union Pacific (UP) and Norfolk Southern (NS) launched a joint cross-country intermodal service from the East Coast container ports served by the NS—including Savannah, Ga.; Charleston, S.C.; and Jacksonville, Fla.—to Los Angeles. The Norfolk Southern has also begun work on a high-speed rail line (the "Heartland Corridor") that will move double-stacked containers from shipyards at Hampton Roads, Va., to the Midwest.
Whether they're located along the Atlantic or the Pacific, all of these ports—and the railroads that serve them—have their eye on the same prize: a share of the booming U.S.-Asian trade. Historically, Asian imports have entered the country through the ports of Los Angeles and Long Beach, where they were loaded onto trucks or trains that fanned out to destinations across the continent. But recent capacity and congestion problems at those ports have led importers and ocean carriers to seek alternatives—alternatives the railroads are eager to provide. Hoping to appeal to shippers frustrated by backups at the Southern California ports, they're out promoting their inland transportation services on the basis of convenience and speed. Carey Treadwell of Mallory Alexander International Logistics, a third-party service provider, notes that using the Port of Prince Rupert, for example, could cut 100-plus hours in transit time from the Asian port to the U.S. destination over shipments entering the country through Los Angeles or Long Beach.
A mixed track record
No doubt about it, the rails are riding high these days, their optimism fueled by booming global trade and shifting market dynamics on the domestic front. The same market forces that conspired to create a "perfect storm" for truckers (rising fuel costs, increasing highway congestion, and an intractable shortage of overthe- road drivers, to name a few) created favorable trade winds for the rails, allowing them to recapture some of the ground freight they had given up for lost.
As a result, intermodal volumes have marched steadily upward for the past few years. Last year was no exception. The major U.S. railroads handled nearly 12.3 million intermodal loadings in 2006, according to the Association of American Railroads. That was up 5 percent over 2005 levels; it was also an all-time high.
Demand for intermodal service will only grow if imports continue to flood into North America as predicted. Speaking at the Warehousing Education and Research Council's annual conference in April, J. Van Cunningham, assistant vice president of e-business for the Burlington Northern Santa Fe (BNSF), told his audience that the industry is projecting annual growth rates of 7 percent for several years to come. "That means we will double our volume every 10 years," he said.
But many question whether the railroads are up to the task. Despite billions in capital spending each year, rail capacity has been nearly as taxed as highway capacity. And there's little prospect of relief anytime soon.
Cunningham of the BNSF agrees that relief will be hard to come by. Adding capacity presents an enormous challenge for the railroads, he told session attendees. One problem is that the places where additional infrastructure is needed most are the places least likely to have space available: fast-growing metropolitan areas. Another difficulty is cost. A new intermodal facility can cost $200 million and a mile of track, $1 million. And even if a railroad manages to secure both the space and the funds, the lengthy approval and construction processes all but guarantee that it will be a long time before any rail project has much effect on the capacity shortage.
Getting better all the time?
Still, the outlook isn't all gloom and doom. At least one observer insists that rail intermodal service is improving. At another session at the Warehousing Education and Research Council's conference, Jim Gaw told his audience that service has become more predictable and, thanks to the railroads' ongoing investments, will continue to improve. Gaw is executive vice president of sales for the Hub Group, a major intermodal marketing company.
In his talk, Gaw offered a detailed rundown on the investments being made by the nation's largest rail carriers: the Burlington Northern Santa Fe, the Union Pacific, the Norfolk Southern, and CSX Intermodal, as well as a large intermodal wholesaler, Pacer International.
As for the BNSF, Gaw noted that the railroad improved train velocity by 7 percent last year and is looking to boost velocity again this year. In addition to building intermodal facilities in Seattle, Chicago, Los Angeles, and Memphis, the BNSF has nearly completed double tracking its transcontinental network. (The double tracking is aimed at improving both velocity and capacity.) Gaw, who noted that the "BNSF has consistently been the best service provider in the western part of the country," added that the rail will make another $2.6 billion capital investment in its system this year.
Like the BNSF, the Union Pacific has been digging deep into its pockets to fund system improvements. The UP is making capital investments of $3.2 billion this year, Gaw reported. Though the UP still lags behind the BNSF in service, Gaw expects performance to improve as the railroad finishes double-tracking its Sunset Route between southern California and Texas over the next two years.
Though it's not spending at the same level as the BNSF and the UP, the Norfolk Southern will also put some money into its system this year, with $1.3 billion in capital investments. Among other initiatives, the railroad (which Gaw calls the top performer in the East) has begun work on its Heartland Corridor project, which will enable doublestacked international maritime and domestic containers to be transported by rail between Hampton Roads, Va., and the Midwest by raising bridge and tunnel clearances and modifying other overhead obstructions. That project, which is expected to be completed in 2009, should add capacity, improve service, and reduce transit times to the Midwest by a day.
To the south, CSX Intermodal is pouring $1.4 billion into capital investments this year. "It is working hard at rationalizing its network," Gaw said. "It is focusing on adding capacity through greater efficiency. The trend line is improving."
Gaw also reported that Pacer International, which operates largely on the CSX and the UP lines, was working to address service shortfalls. Noting that the wholesaler has 27,000 domestic containers in service, Gaw reported that Pacer was focusing on better utilization this year, which means more capacity. He conceded, however, that its performance left room for improvement. Though Pacer's on-time performance record has gotten better, he said, "it is not where it needs to be."
Asleep at the switch?
As for the future, at least one advocate of intermodal transportation says a little help from the government would go a long way toward resolving some of the sticky infrastructure issues. In a March speech at the National Press Club in Washington, D.C., Gil Carmichael argued that public officials sat on the sidelines throughout the intermodal revolution that has taken place over the past quarter century, letting private investors shoulder the load. Carmichael, who is senior chairman of the University of Denver's Intermodal Transportation Institute and a former U.S. Federal Railroad Administrator, thinks it's now time for the government to step up and invest in intermodal connectors—linkages among the surface modes and connections at public ports, terminals, and the new "logistics centers."
But Carmichael worries that policy makers still do not understand the importance of intermodal and the steps they must take to ensure its success. The problem is rooted in the government's organizational structure, he explained. "By tradition, government agencies concentrate on each mode's infrastructure. Highway agencies build and maintain roads. Airport authorities build and maintain airports," he said, according to the prepared text of the speech. "Our 'infrastructure mentality' also causes government to view the modes in isolation, yet the intermodal system prospers by efficiently unifying them horizontally."
In his address, Carmichael lamented the general ignorance about freight transportation in general and in government, and the implications for public policy. "Among public officials at all levels of government—including many people in transportation agencies—the ignorance of freight transportation is almost universal," he said. "Some regional planning agencies have written transportation plans [that] devote more attention to bicycle paths than to freight transportation. … Ignorance about freight leads to bad decisions and missed opportunities. Nearly all recent progress and innovation in U.S. transportation … [is] attributable to action and investment by the private sector—not government."
Carmichael urged support of the railroads' proposal to Congress for a 25-percent tax credit for railroad capital investment. He argued that the current rate of capital investments by railroads to expand capacity and enhance intermodal service—some $5 billion to $8 billion a year— was inadequate, and that the tax credit would encourage additional spending. That spending could make an enormous difference in the intermodal freight picture, he added. "The huge North American rail system has been single-tracked in the last 30 years. This right-of-way is probably carrying only 25 percent of its capacity. If we go back to double- or triple-tracking, grade separation, and GPS, it would equal three times more capacity—and this right-ofway already is in place and paid for!"
Carmichael conceded, however, that he doesn't expect to
see much leadership on freight transportation issues from
Congress. "Congress still operates as if this were the 1950s,"
he complained. "Members talk intermodal but vote for traditional highway projects."
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."