As conventional warfare gives way to the era of the swarming, flexible, agile fighting force, big changes are in store for the battalions responsible for clothing, feeding and equipping the troops. Here's how the Pentagon is transforming a sluggish supply chain into a streamlined hypernetworked model for the digital age.
Virginia Williamson is the deputy director, command, control, computers, and communications systems for USTRANSCOM. As a member of the Senior Executive Service, Ms. Williamson holds a rank equivalent to that of a general officer in the military.
Steve Geary is adjunct faculty at the University of Tennessee's Haaslam College of Business and is a lecturer at The Gordon Institute at Tufts University. He is the President of the Supply Chain Visions family of companies, consultancies that work across the government sector. Steve is a contributing editor at DC Velocity, and editor-at-large for CSCMP's Supply Chain Quarterly.
It's focused on speed, flexibility and reliability. It's digital, global and collaborative. The corporate supply chain? No, it's America's defense logistics community. Or at least that's how it's shaping up. At a time when warfare is less focused on combat with foreign governments and more on fighting shadowy multinational terrorist networks, the military is re-examining its operations from end to end. "To win the global war on terror," said Secretary of Defense Donald Rumsfeld in March 2003, "the armed forces simply have to be more flexible, more agile, so that our forces can respond more quickly." And so, the push is on to complete the military's program to create a fighting force that is a lean, agile force for the digital age—an adversary that's light, fast and flexible.
That's had boundless repercussions for operations behind the scenes, particularly among the legions of logisticians charged with deploying the combat force and with keeping soldiers fed, clothed and equipped for battle. A flexible, agile fighting force, of course, requires a flexible, agile logistics capability. And building in flexibility is no small task. The U.S. Department of Defense (DOD) operates the most complex and demanding logistics chain in the world—one called upon to deliver war-fighting capability anytime, anywhere, including the most austere environments on the planet. It wouldn't be overstating the case to say that the DOD supply chain makes a typical multinational corporation's network look like a paper route (see sidebar). And there's not much room for error: For the DOD, logistics success or failure is truly a matter of life and death.
Going agile
To enhance its supply chain's agility, the U.S. military has gone high tech, adopting strategies that will sound familiar to supply chain managers everywhere. It's requiring suppliers to affix active RFID tags to every container heading to Iraq, on items as mundane as MREs (meals, ready to eat). It's begun requiring suppliers to apply passive RFID tags to shipments shipped to depots in the United States. It's overhauling its information technology (IT) networks. It's focusing on performance metrics.
Critical to this transformation is the leadership of General John W. Handy. A four-star general who is one of nine "Combatant Commanders" in the U.S. military, Handy is commander of both the U.S. Transportation Command (USTRANSCOM) and the Air Mobility Command, headquartered at Scott Air Force Base in Illinois. As its name suggests, USTRANSCOM provides air, land and sea transportation for the Department of Defense, both in times of war and peace. The Air Mobility Command is a division of USTRANSCOM that specializes in airlift and air refueling capability.
Back in September 2003, Secretary of Defense Donald Rumsfeld designated the commander, U.S. Transportation Command as the Distribution Process Owner (DPO) with responsibility for directing and supervising execution of the strategic distribution system. Specifically, the DPO was charged with improving the overall efficiency and interoperability of distribution-related activities. General Handy responded immediately and with gusto. "We have implemented dramatic organizational changes at the headquarters and component levels," he stated in the USTRANSCOM 2003 Annual Report. "USTRANSCOM will continue to provide the most effective mobility capability the world has ever seen and will carry into the future a transformed distribution network with an extensive information technology backbone."
That reference to an IT backbone is significant. One of General Handy's main objectives is to ensure that in the distribution arena, the DOD has appropriate IT capabilities to support the warfighter. To that end, General Handy is pushing to ensure that all distribution IT activities and initiatives support the following objectives:
Reliably deliver the required item to the right location in the correct quantity at the time required (but not necessarily "just in time"), from the most appropriate source.
Promote the ability of the supported Combatant Commander to exercise directive authority over logistics.
Make available tools and information for decision makers to exercise effects-based management of the distribution system.
Coordinate end-to-end capacities and available resources across the distribution system to best support the war-fighter requirements.
That's no easy job. Because of the complexity and scope of the DOD enterprise, there are hundreds of different distribution information systems in use, a considerable challenge to logistics transformation. As part of an initiative launched in September 2004, these systems are being brought together in a portfolio; reconciled with end-to-end process requirements; aligned with best-in-class operational practices; and pruned, improved or replaced in order to make today's rapidly deployable distribution capability as joint and interoperable as the combat force.
Defense logistics by the numbers
Keeping America's war-fighters fed, clothed and equipped for combat requires mountains of supplies and a transport network that circles the planet. Here's a quick look at the scale of the Defense Department's logistics operations:
Scope of Supply Chain Operations:
40,000+ vendors
45,000+ requisitions generated per day
$71 billion inventory
$700 billion in assets:
300 ships
15,000 aircraft
30,000 combat vehicles
900 strategic missiles
330,000 ground vehicles
Active on all continents, including Antarctica
Annual Budget:
$11 billion in transportation
$59 billion in maintenance
$129 billion total logistics costs
And make no mistake about it: IT is central to the success of the transformation under way today. "The distribution management piece, the supply [chain] management challenge we face, is linking the IT and all the players," says General Handy. An organization that's networked from end to end will give soldiers the ability to reallocate supplies in real time, explains
Brad Berkson, the acting deputy under secretary of defense for logistics and materiel readiness and a key supporter of the DPO. "What we need to do," he adds, "is leverage the technology to ... create a logistics infrastructure and logistics culture as flexible and integrated and responsive as our combatant force."
Tough choices
For the military's logistics operations, speed, flexibility and reliability are the overarching supply chain objectives. But much like civilian companies, the military must achieve those objectives while operating under fiscal constraints, which means it must choose how best to allocate its resources. Basically, it must define its requirements, quantify the requirements, and then relate process, the underlying architecture and the supporting portfolio of IT to the anchoring objectives.
That's no easy task. As tough as it is for a commercial enterprise to define its requirements in the face of changing markets and shifting customer demands, it's that much harder for the military, which must grapple with such questions as: What is the threat? Who will we fight? Where will we fight? When will we fight? How will the enemy fight? What war-fighting capabilities need to be delivered to the war-fighter at the pointy end of the spear? What sort of combat force will have to be sustained? In a fast-changing world, where security threats from shadowy terrorist networks are as real as those posed by nation-states, legacy answers are no longer enough.
Like their civilian counterparts, military leaders have no choice but to take what they know, add to it what they think, and get to work. And they must measure performance against their stated goals of speed, flexibility and reliability. They must monitor performance, understand performance and improve performance and then get out front and lead change.
And so, defense logisticians today are hard at work refining their performance metrics. Obviously, those metrics must evolve over time as missions and objectives change, or as the context changes—leaders will naturally make different trade-offs between, say, cost and speed during combat operations than they would during times of peace. Still, some consistency is required to allow relative comparisons and ensure that trends are identifiable. At the same time, performance metrics are not an end unto themselves; they are a tool to manage the enterprise. The DPO is leading the institutional change, across the breadth of the supply chain, to be less focused on hitting precise number targets than on using metrics to gauge the health of the distribution process (good, bad, better, worse), and measuring and managing the supply chain's success in meeting the war-fighter's requirements.
Getting better all the time
In another move aimed at improving logistics support, the DPO established the first Deployed Distribution Operations Center (DDOC) for CENTCOM in Kuwait in January 2004. Just as any global business would do when entering a new market, that center, the CDDOC, assembled a team of logistics experts—each specializing in a different area, and each with knowledge of information technology, materiel and transportation management systems— and gave them power and authority to direct air and seaport operations and cross-country moves in the theater (in this case, the Central Command's Area of Responsibility, which includes Kuwait, Iraq and Afghanistan).
The CDDOC deployed with four significant objectives:
To provide total asset visibility and in-transit visibility, sustainment, and retrograde;
To refine theater distribution architecture in coordination with Joint Staff and the services;
To synchronize strategic and operational distribution;
To develop strategic and operational distribution performance measures.
One of the biggest challenges that CDDOC faced was container management. When CDDOC arrived in theater, it identified 23 sources for container data, discovered that thousands of containers were missing from the in-transit visibility system, and found that detention charges were accruing every month. CDDOC developed a partnership with Department of the Army, the Coalition Forces Land Component Command, Coalition Joint Task Force 7 and the Surface Deployment and Distribution Command to collectively determine how to return carrier-owned containers and reduce the detention charges. CDDOC helped develop and execute a plan for container management in the CENTCOM Area of Responsibility.
CDDOC provided theater logisticians with immediate access to subject matter logistics experts and their specialized reach back, and authorized the experts to make decisions on behalf of their respective commands. That way, any problems that occurred during the transitioning of forces could be quickly remedied. That structure had another plus: Locating the team members in proximity to the theater staffs allowed them to anticipate potential problems and react before the issues escalated to the level where they'd require formal response and flag-level actions.
By all accounts, establishment of the CDDOC has been a resounding success. So far, for example, it has achieved the following:
Shorter lead times: Order fulfillment lead times for stocked items, shipped by air from the United States, have dropped by more than 45 percent since the peaks recorded in 2003.
Lower costs: Improved synchronization of transportation allowed the Army to cut costs by $268 million in FY04.
Better on-time performance: On-time delivery rates now hover around 92 percent.
Improved flexibility: Better information has enabled better allocation of resources, even while they're in transit. For example, 120 ocean containers have been redirected en route in response to modifications in customer requirements, and orders equal to approximately 1,700 ocean containers have been satisfied through cross-leveling of inventories belonging to various organizations in the theater.
It's safe to say, the DPO has demonstrated both focus and results in speed, flexibility and reliability.
A look ahead
The USTRANSCOM experts who participated in the first wave of CDDOC assignments have now returned, but the hard work continues. Drawing on what those experts learned by working with the customer, the combat force, the DPO is now addressing the improvement opportunities uncovered in the underlying processes and technology and mapping the future. At Scott AFB, the various experts are teaming with representatives from each of the armed forces and are now mapping the "to-be" process for the future.
Consider what these experts learned in munitions, for example. Their analysis revealed that munitions procurement procedures lacked consistency across the components and even across sub-classes within munitions. In total, there are 22 different IT systems employed for the management of this class of supply. The DPO's team is addressing this problem—mapping processes, technology and architecture, and deciding what needs to be done to fundamentally transform the way the military does business.
Munitions are just the tip of the iceberg. By the end of 2005, the DPO is committed to delivering a transition plan for distribution in all classes of supply, not just munitions. According to Gary Jones, the acting deputy under secretary of defense, logistics systems management, "The DPO is out in front on this issue, and we are all learning from his leadership. Already, we are applying lessons learned by the people out at Scott to portfolio management across the complete supply chain ... End-to-end distribution is a critical and visible challenge, and we have to extend the lessons across the supply chain."
2005 is shaping up to be a critical time for distribution transformation at the DOD. But as they move forward, leaders must remain mindful of the risks. It is all too easy to configure logistics to support the last war, not the next one. War-fighting capabilities evolve, and logistics must evolve with them. To illustrate how much things can change, consider that during the combat phase of Operation Iraqi Freedom, the combat force advanced a distance equivalent to the distance from Normandy to Berlin in three short weeks. In World War II, it took a year.
We do not yet know what new challenges future conflicts may bring, but we do know that transformation is an imperative. The DPO effort and the underlying IT objectives will help create the new logistics capability. It will also require a lot of people to work together. Says Lt. Gen. Robert Dail, the USTRANSCOM's deputy commander, "This is about partnership, across all of DOD. There isn't any ëLogistics Command,' so we all need to work together to give those brave sailors, airmen, soldiers and marines what they need. We owe it to them."
Editor's note: This article was prepared with the full knowledge, cooperation and approval of the Department of Defense.
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."