High-tech forklifts come with sophisticated RFID readers. The ultra-high-tech models feature both readers and active RFID tags that tell manage ment where they are and where they've been.
John Johnson joined the DC Velocity team in March 2004. A veteran business journalist, John has over a dozen years of experience covering the supply chain field, including time as chief editor of Warehousing Management. In addition, he has covered the venture capital community and previously was a sports reporter covering professional and collegiate sports in the Boston area. John served as senior editor and chief editor of DC Velocity until April 2008.
Forklift drivers at Genco's McDonough, Ga., DC tempted to dash over to a remote aisle for a quick smoke or a short break from the action are out of luck. Their vehicles will give them away. Among other features, the trucks they pilot come outfitted with RFID readers and active RFID tags, which track their every move throughout the 208,000-square-foot DC.
Introduced as a lower-cost alternative to the RFID readers designed for dock doors, RFID-enabled forklifts appear to be gaining traction in America's DCs. It's not hard to see why. Though the investment is comparatively modest, the payoffs are big. Companies that are using the mobile systems, which can identify and track products onboard a forklift from loading to unloading, report improvements in picking and shipping accuracy, enhanced productivity and better vehicle utilization.
The prospect of improved vehicle utilization figured largely in Genco's decision to put five RFID-enabled trucks—a mix of Toyota sit-down trucks and Crown reach trucks—to work in the McDonough DC. Genco, which is a third-party service provider, has been using the trucks for over a year at the facility, a returns center that it runs for Sears. (It has five more in pilot mode at another facility.) And it hasn't been disappointed.
The active tags affixed to the forklifts allow Genco to track the X/Y coordinates of each truck, giving managers a better understanding of the travel times and distances required for various tasks. The tags also help them gauge how efficiently the trucks are being used. "We want to see how often our operator is driving with no product on the forks," says Cary Cameron, Genco's vice president of strategic technologies. "If I can maximize the use of my forklift, then we can minimize maintenance on the forklift."
Genco plans to use the data it captures to track operator productivity and to model daily workflows via the magic of computer simulation. It has hired a graphic artist for the project, which will translate the tracking data into animated forklift images. Once the project is completed, a manager who wants to check up on a forklift's movements anywhere in the DC will be able to call up an animated live-action image of that same truck on his computer screen.
Not only will Genco's managers be able to track a forklift's movements in real time, but they'll also be able to reconstruct the trucks' movements at a later date. A team called in to investigate a forklift collision or accident, for example, will be able to pinpoint a forklift operator's exact location at a specific time during his shift.
Don't go there
Beyond vehicle utilization, Genco reports that the RFID-enabled forklifts have pushed shipping accuracy to new levels. The RFID-enabled trucks alert drivers if they attempt to load an item onto the wrong truck, which has virtually eliminated the problem of shipping products to the wrong facility. Genco reports that shipping accuracy has jumped from 95.0 percent to 99.7 percent on the 45,000 pallets it has shipped since the company began using RFID-enabled trucks.
And Genco has achieved these savings without blowing the budget. Outfitting the McDonough facility with mobile RFID equipment will cost half what it would to set up RFID pOréals at dock doors, says Cameron. She estimates that it would cost Genco about $6,000 per door to install RFID readers at 160 dock doors—a total of $960,000. By contrast, equipping approximately 60 lift trucks at about $8,000 per truck will run about $480,000. Furthermore, Genco believes that RFID-related productivity improvements will cut the number of forklift trucks needed at each DC.
That's not to say that Genco hasn't hit a few rough patches in its transition to mobile RFID. Cameron says the biggest problem she faces right now is getting her hands on Gen 2 equipment. Though her suppliers have promised to get her the equipment, they have yet to give her a firm delivery date.
She's also working with her hardware vendors to solve an ongoing problem with unread tags. Signals emitted by the forklift-mounted readers aren't always strong enough to read through an entire pallet, which means tags on some of the cases go unread. That's not a problem with dock door pOréal readers, which provide enough coverage to ensure that none of the cases on a pallet (or to be precise, the tags on those cases) will be missed.
Spreading the word
Those startup difficulties notwithstanding, word about the savings offered by RFID-enabled forklifts is spreading fast. So it may come as little surprise that Wal-Mart is giving the technology a try. At its test lab in Bentonville, Ark., the mega-retailer is currently testing an RFID-enabled forklift that reads tags on pallets and transmits data through a wireless network to a warehouse management system, which sends data on inventory to other business applications.
Some of Wal-Mart's suppliers are experimenting with the technology as well. Michael Smith, business development manager at LXE Inc., says his company has pilots under way with several of Wal-Mart's 100 biggest suppliers. These clients, major consumer packaged goods manufacturers, believe RFID-enabled forklifts offer great potential to streamline their operations. For example, if the tests confirm that the RFID-equipped forklifts provide reliable data on the number of cases picked, the manufacturers will be able to eliminate some redundant quality control checks.
They're hoping for productivity enhancements as well, which shouldn't be much of a stretch. RFID-equipped trucks allow drivers to focus on driving, not scanning. It may only take 10 or 20 seconds to scan a bar code, Smith says, but if you eliminate that task, the savings accumulate quickly.
"It does add up when you consider the number of moves [forklift operators] are doing," Smith says. "You are really paying these guys to [move goods], not collect data. So the more moves you get out of these guys, the more work you can do. If you can do 100 moves with a bar-code scanner and 120 with a forklift, you can put 20 percent more product through the facility." For companies hard-pressed to show some returns on their RFID investments, that kind of opportunity will be hard to ignore.
just show them the money
Maybe they're trying to placate an ROI-obsessed CFO. Or maybe they're simply trying to add luster to their reputations. Whatever the reason, it appears that managers have engaged in some dubious accounting practices when reporting returns on their RFID investments. Steve Banker, a research analyst with ARC Advisory Group, says reports have surfaced of managers' padding their RFID returns with savings actually earned through automation and other cost-cutting initiatives.
"If the CFO becomes very concerned and [demands] an ROI, then some people will try to bundle in other things to the project," says Banker. "If they haven't implemented a warehouse management system yet, they'll see an opportunity to bundle RFID into the WMS project and then attribute any sort of ROI that emerges to RFID instead of the WMS."
It might appear to be a relatively minor type of malfeasance, but Banker warns that the practice could have serious consequences. For one thing, a company that submits falsified financial reports risks running afoul of Sarbanes-Oxley regulations. For another, the inflated ROI figures could encourage the company to move forward with RFID faster than caution would dictate, sending costs spiraling upward.
Finally, overstating ROI numbers could deprive the company of its best bargaining chip when a big customer issues its next RFID mandate. "The people [who] have piloted RFID [but have yet to see any] ROI have some good ammunition when Wal-Mart asks them to increase tagging from 10 SKUs to 100," says Banker. "They can go to Wal-Mart and say 'This is what we did, [this is] how much money we spent, and we haven't seen one penny of ROI yet.' It gives them a strong argument for continuing to go slow."
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
The “series B” funding round was financed by an unnamed “strategic customer” as well as Teradyne Robotics Ventures, Toyota Ventures, Ranpak, Third Kind Venture Capital, One Madison Group, Hyperplane, Catapult Ventures, and others.
The fresh backing comes as Massachusetts-based Pickle reported a spate of third quarter orders, saying that six customers placed orders for over 30 production robots to deploy in the first half of 2025. The new orders include pilot conversions, existing customer expansions, and new customer adoption.
“Pickle is hitting its strides delivering innovation, development, commercial traction, and customer satisfaction. The company is building groundbreaking technology while executing on essential recurring parts of a successful business like field service and manufacturing management,” Omar Asali, Pickle board member and CEO of investor Ranpak, said in a release.
According to Pickle, its truck-unloading robot applies “Physical AI” technology to one of the most labor-intensive, physically demanding, and highest turnover work areas in logistics operations. The platform combines a powerful vision system with generative AI foundation models trained on millions of data points from real logistics and warehouse operations that enable Pickle’s robotic hardware platform to perform physical work at human-scale or better, the company says.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."