Move over, Han Solo. Retailer Too Inc. has also made the jump to lightspeed. Its blazing fast new put-to-light fulfillment system has sent DC operations into hyperdrive.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
For Han Solo of "Star Wars" fame, making the fabled jump to light-speed took less than a second. The instant he pulled the lever, the galaxy brightened, the stars blurred into a halo of streaks, and the Millennium Falcon zoomed into hyperspace, leaving the Imperial Star Destroyers choking in its (star)dust.
For retailer Too Inc., the jump to lightspeed took a little longer. In fact, its jump—the result of the installation of a blazing fast put-to-light fulfillment system—was several years in the making. But the results were worth waiting for. The new equipment and processes have boosted order picking productivity by a full 25 percent.
Spun off from The Limited in 1999, Too Inc. sells apparel and accessories for girls aged 7 to 14 through its retail brands, Limited Too and Justice. Up until five years ago, Too filled orders out of one of The Limited's DCs in Columbus, Ohio, a holdover from the company's days as part of The Limited Co. (parent of The Limited, Victoria's Secret, Bath & Body Works and White Barn Candle stores). But in 2001, it began construction on a distribution center of its own in nearby Etna, Ohio. That new facility, designed by Sedlak & Associates, now supports 574 Limited Too stores and 92 Justice stores and is designed to
handle more as the retail chain grows.
When it built the new DC, Too envisioned something very different from the distribution setup in the former Limited facility. For starters, it wanted something much more automated. "The old facility at Limited was very manual with very little conveyor. It was mostly pallet movements," explains Matt Dippold, manager of DC technical services. "In this new building, we wanted to let the conveyors do the work. Our goals were to have faster movement and fewer people involved."
In the end, Dippold got the conveyors he wanted, which today whisk cartons through the DC with the assistance of two new sliding shoe sorters. But the big gains in productivity have come not so much from the conveyors but from process changes and a new put-to-light fulfillment system installed last May. That new system—supplied by Dematic (formerly Siemens Logistics and Assembly Systems), which also provided the facility's conveyors and sorters—has boosted both speed and productivity.
Seeing the light
Introduced in the late '90s, put-to-light systems work in much the same way as the more familiar pick-to-light systems, but in reverse. Rather than sending pickers with order totes out to retrieve items from lighted storage locations, put-to-light systems are set up so that batched items are instead brought to stationary totes that collect items for an individual order. The light displays are located not at the SKUs' storage locations but at each order tote or carton, telling the picker that this container needs, say, two pairs of daisy yoga pants and that one needs six sequined camisoles. Users typically see a huge jump in productivity because workers no longer have to stop to consult pick tickets or scanner displays for directions.
Why didn't the company install the technology from the start? The delay was largely due to management's reluctance to do anything that might jeopardize productivity during the changeover. "We ... did not want to add major process changes during our transition to the Etna facility," recalls Steve Daley, director of distribution center operations.
As an interim step, Too invested in radio frequency (RF) technology at Etna for relaying picking assignments to workers via handheld scanner displays. Many of the employees who opened the Etna facility had come over from The Limited's DC and were accustomed to working with RF scanners (along with pick tickets and a warehouse management system). "We knew our people could transition easily to the RF-directed system. It was less risk," says Daley. "In addition, we knew right away we could make significant process improvements over the original store put design without any capital investment. It really made more sense to get the building up and running first, then refine the layout and flow of goods through our put process before we introduced different technology."
When the DC first opened, picking took place in both pick towers and in what was then an RF-directed put area. But once it saw how well the put system worked, the company soon became dissatisfied with direct picking in the towers. Not only did it take time for workers to walk from location to location, but the company also found itself constantly reslotting the pick faces to reflect its ever-changing mix of SKUs. Plus the cost per unit to process orders through the towers was nearly twice the cost of processing via the store put system. So last May, the pick towers were abandoned (one is now used for the collection of returns) and the put system was converted from RF to put-to-light.
Sort circuits
Though the new equipment has been in place for less than nine months, it's already been fully integrated into the DC's operations. Today, as goods arrive, workers first apply labels to the cartons. About 5 percent of incoming goods are then sent to special stations for ticketing, re-ticketing or inspection before being processed elsewhere. Once they leave those stations, they join the other incoming cartons destined for storage, cross docking or induction into the put-to-light system.
Items entering the Etna facility rarely stay long. About 60 percent of incoming goods are readied for shipping within 24 hours of their arrival. The other 40 percent go to reserve storage, but they rarely remain there beyond six or eight weeks.
Cartons heading to storage are manually stacked onto pallets upon arrival and taken to reserve racking. The remaining cartons—items that will either be cross-docked or deposited into the put-to-light system—are placed onto a conveyor that feeds an inbound sliding shoe sorter. This sorter consists of 15 diverts, one of which feeds a conveyor that provides transport for the cross-docked items. This conveyor line first delivers cartons to a processing station, where print-and-apply automated equipment tapes, weighs and labels them. Cartons then head to the facility's second sliding shoe sorter, which feeds shipping.
Items destined for the put-to-light system, known at Too as "put-to-store," are diverted from the receiving sorter to 12 put-to-light lanes, or bays, as assigned by the warehouse management system. At the same time, cases in reserve storage that contain items needed to fill orders are taken to an induction station at the receiving sorter and are then diverted along with the inbound receipts to the put-to-light lanes.
On the way out
The put-to-store area is set up so that racks are divided into put slots, with shipping cartons placed into the slots to represent stores. Apparel slots are normally kept separate from those used for accessories like jewelry, purses, makeup kits and belts, which makes putaway easier once the merchandise reaches the stores.
As a case arrives at a bay within the put-to-store area, a worker using a wrist scanner scans the case's bar code. The warehouse management system (supplied by Manhattan Associates) takes that information and, in conjunction with Dematic's PickDirector software, assigns products from the case to specific stores.
The system then directs workers to the proper assignments by illuminating light beacons and quantity indicators at the slots assigned to the various stores. The worker
simply pulls the items from the case and places them into each store's carton, then hits a button next to the light to confirm the action. Any cases still containing leftover products after picking has been completed in a particular bay are pushed onto a conveyor, which recirculates the case back through the receiving sorter, where it is sorted to another bay or sent to reserve storage.
Once a carton is full, it's pushed off onto a takeaway conveyor. The worker then grabs an empty carton and scans its label as well as the bar code attached to the slot where it will go, so that the put-to-light system knows which store it will represent.
Conveyors whisk the filled cartons from the put-to-light area through a merge that feeds the same sealing, weighing, and print-and-apply area that serves cross-docked items. These cartons then join the flow of cross-docked products entering the sliding shoe shipping sorter. This sorter diverts to 11 docks, including six that have extendable conveyors for fluid truck loading. Too Inc. intends to add extendable conveyors to the remaining five docks later this year.
Most products are shipped out via FedEx Ground service. The majority of cartons are line-hauled to FedEx's regional hubs, where the loads are broken down for final delivery. During busy periods, those weekly outgoing shipments number in the thousands, with each of the nearly 675 stores receiving a shipment almost daily. Even at off-peak times, those stores still receive deliveries two or three times a week.
A section of the shipping dock is reserved for the collection of products destined for new stores. This pack-andhold area accumulates pallet loads of products until they are ready to ship by line-haul carrier. The company, which expects most of its future growth to come from Justice stores, adds about 75 new stores each year.
Too good to be true?
If Too Inc.'s management had any lingering concerns about the transition to the put-to-light system, those fears have certainly been allayed by now. During the recent holiday season, 1.8 million units shipped per week, 70 percent of them passing through the put-to-light system. "I think it is amazing how much we can pump through this building," says Dippold. "We are only 470,000 square feet but have the ability to service 1,100 stores."
In fact, the company's original plans had called for expansion this year. "We were supposed to be blowing out a wall to expand the facility," Dippold reports. "Instead, we did some creative things over the past couple of years to better utilize the space we have."
One of those creative things was the purchase of a carton erector that keeps the boxes' flaps up when they're inserted into the put area. That move alone reduced the amount of space needed between cartons from the 16 inches required when their flaps were down to just four or five inches. The space saved allowed the company to add more slotted positions, bringing the total to 2,552. That, along with continuous tweaking of store slotting based on volumes, has increased productivity by 42 percent in the put area over levels recorded when the center opened. As a result, says Dippold, Too Inc. won't have to expand for at least another two years.
The company has seen plenty of other benefits as well. Productivity is more than double the levels reached in the old Limited building. Since seeing the lights, Too Inc. now achieves a staggering 700 unit picks per man hour on average. "The light system has met our expectations and we are 25 percent more productive in the store put area since transitioning from RF," notes Dippold.
The new processes and productivity improvements have translated into cost savings as well. Adding the lights and simplifying the process has lowered overall labor requirements and reduced the time needed to train new workers, according to Daley. "We are certainly hiring fewer seasonal associates now because of the productivity gains. We can also get the new hires up to speed in about half the time it took us with the old RF process. That translates into significant dollar savings."
As for the orders themselves, fulfillment today is near perfect. The DC reports an accuracy rate of better than 99.9 percent. Clearly, that precision has not come at the expense of speed; turnaround times are shorter than they were in the past. It used to take a week for stores to receive items once they had been allocated. The goods now reach them in just a couple of days.
Taken together, these improvements have brought about a quick payback for Too Inc. The new put-to-light system, for example, is expected to meet or even surpass its projected return on investment. Sounds like the Force was with them.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.