Move over, Han Solo. Retailer Too Inc. has also made the jump to lightspeed. Its blazing fast new put-to-light fulfillment system has sent DC operations into hyperdrive.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
For Han Solo of "Star Wars" fame, making the fabled jump to light-speed took less than a second. The instant he pulled the lever, the galaxy brightened, the stars blurred into a halo of streaks, and the Millennium Falcon zoomed into hyperspace, leaving the Imperial Star Destroyers choking in its (star)dust.
For retailer Too Inc., the jump to lightspeed took a little longer. In fact, its jump—the result of the installation of a blazing fast put-to-light fulfillment system—was several years in the making. But the results were worth waiting for. The new equipment and processes have boosted order picking productivity by a full 25 percent.
Spun off from The Limited in 1999, Too Inc. sells apparel and accessories for girls aged 7 to 14 through its retail brands, Limited Too and Justice. Up until five years ago, Too filled orders out of one of The Limited's DCs in Columbus, Ohio, a holdover from the company's days as part of The Limited Co. (parent of The Limited, Victoria's Secret, Bath & Body Works and White Barn Candle stores). But in 2001, it began construction on a distribution center of its own in nearby Etna, Ohio. That new facility, designed by Sedlak & Associates, now supports 574 Limited Too stores and 92 Justice stores and is designed to
handle more as the retail chain grows.
When it built the new DC, Too envisioned something very different from the distribution setup in the former Limited facility. For starters, it wanted something much more automated. "The old facility at Limited was very manual with very little conveyor. It was mostly pallet movements," explains Matt Dippold, manager of DC technical services. "In this new building, we wanted to let the conveyors do the work. Our goals were to have faster movement and fewer people involved."
In the end, Dippold got the conveyors he wanted, which today whisk cartons through the DC with the assistance of two new sliding shoe sorters. But the big gains in productivity have come not so much from the conveyors but from process changes and a new put-to-light fulfillment system installed last May. That new system—supplied by Dematic (formerly Siemens Logistics and Assembly Systems), which also provided the facility's conveyors and sorters—has boosted both speed and productivity.
Seeing the light
Introduced in the late '90s, put-to-light systems work in much the same way as the more familiar pick-to-light systems, but in reverse. Rather than sending pickers with order totes out to retrieve items from lighted storage locations, put-to-light systems are set up so that batched items are instead brought to stationary totes that collect items for an individual order. The light displays are located not at the SKUs' storage locations but at each order tote or carton, telling the picker that this container needs, say, two pairs of daisy yoga pants and that one needs six sequined camisoles. Users typically see a huge jump in productivity because workers no longer have to stop to consult pick tickets or scanner displays for directions.
Why didn't the company install the technology from the start? The delay was largely due to management's reluctance to do anything that might jeopardize productivity during the changeover. "We ... did not want to add major process changes during our transition to the Etna facility," recalls Steve Daley, director of distribution center operations.
As an interim step, Too invested in radio frequency (RF) technology at Etna for relaying picking assignments to workers via handheld scanner displays. Many of the employees who opened the Etna facility had come over from The Limited's DC and were accustomed to working with RF scanners (along with pick tickets and a warehouse management system). "We knew our people could transition easily to the RF-directed system. It was less risk," says Daley. "In addition, we knew right away we could make significant process improvements over the original store put design without any capital investment. It really made more sense to get the building up and running first, then refine the layout and flow of goods through our put process before we introduced different technology."
When the DC first opened, picking took place in both pick towers and in what was then an RF-directed put area. But once it saw how well the put system worked, the company soon became dissatisfied with direct picking in the towers. Not only did it take time for workers to walk from location to location, but the company also found itself constantly reslotting the pick faces to reflect its ever-changing mix of SKUs. Plus the cost per unit to process orders through the towers was nearly twice the cost of processing via the store put system. So last May, the pick towers were abandoned (one is now used for the collection of returns) and the put system was converted from RF to put-to-light.
Sort circuits
Though the new equipment has been in place for less than nine months, it's already been fully integrated into the DC's operations. Today, as goods arrive, workers first apply labels to the cartons. About 5 percent of incoming goods are then sent to special stations for ticketing, re-ticketing or inspection before being processed elsewhere. Once they leave those stations, they join the other incoming cartons destined for storage, cross docking or induction into the put-to-light system.
Items entering the Etna facility rarely stay long. About 60 percent of incoming goods are readied for shipping within 24 hours of their arrival. The other 40 percent go to reserve storage, but they rarely remain there beyond six or eight weeks.
Cartons heading to storage are manually stacked onto pallets upon arrival and taken to reserve racking. The remaining cartons—items that will either be cross-docked or deposited into the put-to-light system—are placed onto a conveyor that feeds an inbound sliding shoe sorter. This sorter consists of 15 diverts, one of which feeds a conveyor that provides transport for the cross-docked items. This conveyor line first delivers cartons to a processing station, where print-and-apply automated equipment tapes, weighs and labels them. Cartons then head to the facility's second sliding shoe sorter, which feeds shipping.
Items destined for the put-to-light system, known at Too as "put-to-store," are diverted from the receiving sorter to 12 put-to-light lanes, or bays, as assigned by the warehouse management system. At the same time, cases in reserve storage that contain items needed to fill orders are taken to an induction station at the receiving sorter and are then diverted along with the inbound receipts to the put-to-light lanes.
On the way out
The put-to-store area is set up so that racks are divided into put slots, with shipping cartons placed into the slots to represent stores. Apparel slots are normally kept separate from those used for accessories like jewelry, purses, makeup kits and belts, which makes putaway easier once the merchandise reaches the stores.
As a case arrives at a bay within the put-to-store area, a worker using a wrist scanner scans the case's bar code. The warehouse management system (supplied by Manhattan Associates) takes that information and, in conjunction with Dematic's PickDirector software, assigns products from the case to specific stores.
The system then directs workers to the proper assignments by illuminating light beacons and quantity indicators at the slots assigned to the various stores. The worker
simply pulls the items from the case and places them into each store's carton, then hits a button next to the light to confirm the action. Any cases still containing leftover products after picking has been completed in a particular bay are pushed onto a conveyor, which recirculates the case back through the receiving sorter, where it is sorted to another bay or sent to reserve storage.
Once a carton is full, it's pushed off onto a takeaway conveyor. The worker then grabs an empty carton and scans its label as well as the bar code attached to the slot where it will go, so that the put-to-light system knows which store it will represent.
Conveyors whisk the filled cartons from the put-to-light area through a merge that feeds the same sealing, weighing, and print-and-apply area that serves cross-docked items. These cartons then join the flow of cross-docked products entering the sliding shoe shipping sorter. This sorter diverts to 11 docks, including six that have extendable conveyors for fluid truck loading. Too Inc. intends to add extendable conveyors to the remaining five docks later this year.
Most products are shipped out via FedEx Ground service. The majority of cartons are line-hauled to FedEx's regional hubs, where the loads are broken down for final delivery. During busy periods, those weekly outgoing shipments number in the thousands, with each of the nearly 675 stores receiving a shipment almost daily. Even at off-peak times, those stores still receive deliveries two or three times a week.
A section of the shipping dock is reserved for the collection of products destined for new stores. This pack-andhold area accumulates pallet loads of products until they are ready to ship by line-haul carrier. The company, which expects most of its future growth to come from Justice stores, adds about 75 new stores each year.
Too good to be true?
If Too Inc.'s management had any lingering concerns about the transition to the put-to-light system, those fears have certainly been allayed by now. During the recent holiday season, 1.8 million units shipped per week, 70 percent of them passing through the put-to-light system. "I think it is amazing how much we can pump through this building," says Dippold. "We are only 470,000 square feet but have the ability to service 1,100 stores."
In fact, the company's original plans had called for expansion this year. "We were supposed to be blowing out a wall to expand the facility," Dippold reports. "Instead, we did some creative things over the past couple of years to better utilize the space we have."
One of those creative things was the purchase of a carton erector that keeps the boxes' flaps up when they're inserted into the put area. That move alone reduced the amount of space needed between cartons from the 16 inches required when their flaps were down to just four or five inches. The space saved allowed the company to add more slotted positions, bringing the total to 2,552. That, along with continuous tweaking of store slotting based on volumes, has increased productivity by 42 percent in the put area over levels recorded when the center opened. As a result, says Dippold, Too Inc. won't have to expand for at least another two years.
The company has seen plenty of other benefits as well. Productivity is more than double the levels reached in the old Limited building. Since seeing the lights, Too Inc. now achieves a staggering 700 unit picks per man hour on average. "The light system has met our expectations and we are 25 percent more productive in the store put area since transitioning from RF," notes Dippold.
The new processes and productivity improvements have translated into cost savings as well. Adding the lights and simplifying the process has lowered overall labor requirements and reduced the time needed to train new workers, according to Daley. "We are certainly hiring fewer seasonal associates now because of the productivity gains. We can also get the new hires up to speed in about half the time it took us with the old RF process. That translates into significant dollar savings."
As for the orders themselves, fulfillment today is near perfect. The DC reports an accuracy rate of better than 99.9 percent. Clearly, that precision has not come at the expense of speed; turnaround times are shorter than they were in the past. It used to take a week for stores to receive items once they had been allocated. The goods now reach them in just a couple of days.
Taken together, these improvements have brought about a quick payback for Too Inc. The new put-to-light system, for example, is expected to meet or even surpass its projected return on investment. Sounds like the Force was with them.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."
First, 54% of retailers are looking for ways to increase their financial recovery from returns. That’s because the cost to return a purchase averages 27% of the purchase price, which erases as much as 50% of the sales margin. But consumers have their own interests in mind: 76% of shoppers admit they’ve embellished or exaggerated the return reason to avoid a fee, a 39% increase from 2023 to 204.
Second, return experiences matter to consumers. A whopping 80% of shoppers stopped shopping at a retailer because of changes to the return policy—a 34% increase YoY.
Third, returns fraud and abuse is top-of-mind-for retailers, with wardrobing rising 38% in 2024. In fact, over two thirds (69%) of shoppers admit to wardrobing, which is the practice of buying an item for a specific reason or event and returning it after use. Shoppers also practice bracketing, or purchasing an item in a variety of colors or sizes and then returning all the unwanted options.
Fourth, returns come with a steep cost in terms of sustainability, with returns amounting to 8.4 billion pounds of landfill waste in 2023 alone.
“As returns have become an integral part of the shopper experience, retailers must balance meeting sky-high expectations with rising costs, environmental impact, and fraudulent behaviors,” Amena Ali, CEO of Optoro, said in the firm’s “2024 Returns Unwrapped” report. “By understanding shoppers’ behaviors and preferences around returns, retailers can create returns experiences that embrace their needs while driving deeper loyalty and protecting their bottom line.”
Facing an evolving supply chain landscape in 2025, companies are being forced to rethink their distribution strategies to cope with challenges like rising cost pressures, persistent labor shortages, and the complexities of managing SKU proliferation.
1. Optimize labor productivity and costs. Forward-thinking businesses are leveraging technology to get more done with fewer resources through approaches like slotting optimization, automation and robotics, and inventory visibility.
2. Maximize capacity with smart solutions. With e-commerce volumes rising, facilities need to handle more SKUs and orders without expanding their physical footprint. That can be achieved through high-density storage and dynamic throughput.
3. Streamline returns management. Returns are a growing challenge, thanks to the continued growth of e-commerce and the consumer practice of bracketing. Businesses can handle that with smarter reverse logistics processes like automated returns processing and reverse logistics visibility.
4. Accelerate order fulfillment with robotics. Robotic solutions are transforming the way orders are fulfilled, helping businesses meet customer expectations faster and more accurately than ever before by using autonomous mobile robots (AMRs and robotic picking.
5. Enhance end-of-line packaging. The final step in the supply chain is often the most visible to customers. So optimizing packaging processes can reduce costs, improve efficiency, and support sustainability goals through automated packaging systems and sustainability initiatives.
Keith Moore is CEO of AutoScheduler.AI, a warehouse resource planning and optimization platform that integrates with a customer's warehouse management system to orchestrate and optimize all activities at the site. Prior to venturing into the supply chain business, Moore was a director of product management at software startup SparkCognition. He is a graduate of the University of Tennessee, where he earned a Bachelor of Science degree in mechanical engineering.
Q: Autoscheduler provides tools for warehouse orchestration—a term some readers may not be familiar with. Could you explain what warehouse orchestration means?
A: Warehouse orchestration tools are software control layers that synthesize data from existing systems to eliminate costly delays, streamline inefficient workflows, and [prevent the waste of] resources in distribution operations. These platforms empower warehouses to optimize operations, enhance productivity, and improve order accuracy by dynamically prioritizing work continuously to ensure that the operation is always running optimally. This leads to faster trailer turn times, reduced costs, and a network that runs like clockwork, even during fluctuating demands.
Q: How is orchestration different from a typical warehouse management system?
A: A warehouse management system (WMS) focuses on tracking inventory and managing warehouse operations. Warehouse orchestration goes a step further by integrating and optimizing all aspects of warehouse activities in a capacity-constrained way. Orchestration provides a dynamic, real-time layer that coordinates various systems and processes, enabling more agile and responsive operations. It enhances decision-making by considering multiple variables and constraints.
Q: How does warehouse orchestration help facilities make their workers more productive?
A: Two ways to make labor in a warehouse more productive are to work harder and to work smarter. For teams that want to work harder, most companies use a labor management system to track individual performances against an expected standard. Warehouse orchestration technology focuses on the other side of the coin, helping warehouses "work smarter."
Warehouse orchestration technology optimizes labor by providing real-time insights into workload demands and resource availability based on actual fluctuating constraints around the building. It enables dynamic task assignments based on current priorities and worker skills, ensuring that labor is allocated where it's needed most, even accounting for equipment availability, flow constraints, and overall work speed. This approach reduces idle time, balances workloads, and enhances employee productivity.
Q: How can visibility improve operations?
A: Due to the software ecosystem in place today, most distribution operations are highly reactive environments where there is always a "hair on fire" problem that needs to be solved. By leveraging orchestration technologies, this problem is mitigated because you're providing the site with added visibility into the past, present, and future state of the operation. This opens up a vast number of doors for distribution leadership. They go from learning about a problem after it's happened to gaining the ability to inform customers and transportation teams about potential service issues that are 24 hours away.