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rfidwatch

the 5-cent tag has arrived ... for those who can afford it

John Johnson
By John JohnsonOct 18, 2006
John Johnson
John Johnson joined the DC Velocity team in March 2004. A veteran business journalist, John has over a dozen years of experience covering the supply chain field, including time as chief editor of Warehousing Management. In addition, he has covered the venture capital community and previously was a sports reporter covering professional and collegiate sports in the Boston area. John served as senior editor and chief editor of DC Velocity until April 2008.
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Got $5 million in your budget for tags? If so, you can purchase the cheapest RFID tags in town. Israel-based SmartCode announced last month that it's making its Gen 2 EPC-compliant RFID tags available at a cost of five cents apiece for orders of 100 million tags or more. For those unable to buy in such quantities, SmartCode has set prices at 7.2 cents per tag for orders of 10 million units, and 7.5 cents per tag for orders of one million units.

Despite its daunting order volume requirement, SmartCode says several companies have expressed interest. In fact, Roy Apple, the company's vice president of business development, says he sees the potential for many buyers in the 100 million tag range. "When you take into account the sheer numbers of consumer packaged goods manufacturers shipping into Wal-Mart, the DOD, Target, Best Buy, Albertson's, Tesco in the UK, and Metro in Germany," says Apple, "100 million units is just the beginning."

ArticleTechnology
june 2006
ArticleTechnology
june 2006

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