About DC Velocity
The DC VELOCITY Niche
The $960 billion (domestic) logistics market includes numerous inter-related business functions. Chief among them are the external logistics functions of inbound and outbound freight transportation, and the internal logistics function of movement, storage, and handling of raw materials, works in progress, and finished goods. The rapidly rising importance of efficient and well-managed distribution center operations has been a naturally-occurring evolution as companies begin to realize that inventory that isn't moving represents not only a substantial cost, but also a very real competitive disadvantage. Making this shift from the traditional warehousing and stockpiling of products and materials to a continuous flow requires changes in both practices and facility operations. Sizeable investments in new equipment, and technologies to support the endeavor, are unavoidable. All companies are on a quest to offer high-quality products that are fairly priced. The winners will be those that can deliver faster than anyone else. The path to that goal is the seamlessly integrated supply chain. Those that invest in, and implement the necessary changes to achieve heightened speed in serving their customers will emerge as the winners. Key to this is the distribution center operation.
The DC VELOCITY Editorial Package
DC VELOCITY is the FIRST and ONLY business information vehicle in the market speaking to the specific informational needs of distribution center managers and executives. While some coverage in existing transportation- and warehousing-focused journals touch on the subtleties of successful DC operations, none does it as it's core focus. DC VELOCITY is the first. It captures and holds the attention of business professionals with an editorial package specifically-tailored to their needs.
Each month, the editorial package provides information on:
- Best Practices / Case Studies
- Emerging Technology
- Labor Issues
- Management Trends
- New Products and Services
- New Market Research
- Equipment Profiles and Reviews
- Professional Development and enrichment opportunities
- Columns and Q&A interview with Industry Thought Leaders
- Special Reports, including:
- Salary Surveys
- Best Practices Awards
- Annual State of the Industry Spotlight
Further distinguishing itself from existing business publications, DC VELOCITY's editorial voice is contemporary, and conversational, offering a refreshing change of pace from typically dry and non-compelling offerings currently in the market. Story starts are comparatively high, and story length is comparatively short when juxtaposed with existing business brands. Respect for the readers' time is paramount. The DC VELOCITY package offers them a trusted and reliable source of business intelligence that they can turn to and quickly draw the information that it of interest.
Congruently, the brand's look and feel is highly stylized and contemporary in design. Heavy emphasis is placed in graphic presentation, further providing "at-a-glance" opportunities for readers to secure information. In essence, DC VELOCITY is not just a new brand in a new market, but in fact, a new breed.